Welcome to my blog!

Hello My name is Bas Grutterink. I’m the one in the middle. Next to me are my friends and young entrepreneurs at DELITELABS. This is the company where I do my internship and did my research about doing a crowdfunding campaign. The main question that started this is: “How to create a successful crowdfunding campaign for DELITELABS.”

The Blog Graduation Plan

The new educational changes in my studies allowed me to write my thesis in the form of the blog you’re now reading. This choice had it’s pros and cons as everything does, but I have to say it was very interesting and educational to me. I could play around with a new language, had a new way to tell my stories, convey research and newly found insights. Everything I experimented with, did research on or experienced in my time working at Delitelabs you can find in this website. I had to keep in my head a certain strategy that came with this form of writing a thesis.


In the image above you see a circle which has 7 steps. These steps will be all in the navigation as well. You’ll see them as points in the right menu together with the subquestions. These points offer a tool to navigate more precisely through the site. With these you can scan through my process of learning and applying the things I have learned.

Two important pages

You’ll see on the right side of the screen of a normal page on this website the first thing your see in the sidebar is a title “reflections and made products” and that’s also actually what it entails. In the reflection I give feedback about my time at DELITELABS and in made products page you’ll see all the posts with the products in them I created for DELITELABS.

The seven steps of writing a thesis blog

The first step was the Practical Analysis, what you can find and see what is already been used. In other words the status quo. In the Knowledge Analysis you have to check which knowledge is needed to solve the problem. This is usually being shown in the Plan of Attack. During the 360 degrees you gather relevant information that is already available on the subject to get better grips on what needs to be done and how to do it. In the Solution Design stage you use this information to create something that can solve the problem. In this stage you conceptualise which generic methods can be used to solve the problem. After this you enter the Development stage. Within this stage you develop the concept, the design and the prototype and implement it. While implementing you should test how the product works best. This is what you do in the 6th stage: Testing and Evaluation. And lastly you come to the Reflection stage where you look at your methods and results and analyse what went right and wrong. You check what can be improved upon and with this newly found knowledge you go straight back to the fourth stage which is the Solution Design Stage. Here you start over again and implement the new ideas to better your outcomes in the next run.

The Main Navigation

There are eight navigational buttons in the menu:

These buttons contain all the information on the site. The Plan of Attack is an overview of what I will research for DELITELABS, what the company is about and what I already found on Crowdfunding. The main questions and subquestions would speak for itself I assume, the Blog is a chronological order of all the posts and updates that I did and all the research conducted. About is about two things: myself and the company that is DELITELABS. In the Conclusion you’ll find a summary and conclusion of my findings. In the Recommendations page I’ll lay down a reflection on my work. What I’ve done and how I will conduct my research and marketing strategy otherwise in the future based on my outcomes during this endeavour and last but not least are the References.

Right menu

In the right menu you have seen already the 7 stages of our research. There is as well another categorisation been implemented. In the very beginning of the my thesis I created 6 subquestions under my main question which was: how to create a successful crowdfunding campaign? These six sub questions you’ll find also in the right menu. When you press on one of these questions all the blogposts that have helped or provided an answer to this question is being shown in chronological order. In this way you can easily see the amount of work that has been put into each of the subquestions. The subquestions:

  • What is the target group that Delitelabs wishes to address?
  • Which crowdfunding platform is suitable for our crowdfunding campaign?
  • Which social media are mostly used as promotion tools for crowdfunding campaigns that are similar to the crowdfunding campaign of Delitelabs?
  • Which tools can be used to implement social media as efficient as possible?
  • What is the right format and usage of the different social media we use at Delitelabs?
  • Which characteristics can be identified in the ten most successful crowdfunding pitch movies on Kickstarter?