Since a few weeks we have a new team at DELITELABS. We have a couple of new members that can help us with setting up the course and everything else to help the organisation. Therefor there have been some interesting changes in the way we work.
The biggest influence on the team is now a woman from Valencia, Violeta Garin. She has done a many projects involving social entrepreneurship and is an expert in communication. We are very lucky to have her. Since she has so much experience in the area of communication we have set up a couple of new systems to work way more efficient.
Trello and Hootsuite
We have talked about things like Trello a activity managing tool, using Hootsuite only for Twitter, setting up a blog on our website and explaining how we can use the other social media (Facebook, Instagram and LinkedIn). Because she does set up systems to work from everything works so much smoother and more efficient since she’s in our team. We even made a Communication plan to see what we want to convey, how we are going to do that, which media we should use and who our target audiences are.
We had two meetings about this, yesterday and today. We divided roles and responsibilities within our three-man-strong communications team. I’ll be responsible for the output in Twitter. This doesn’t mean I have to do the 200 posts all by myself or that I don’t have to take any other activities for my part. It means that it is my responsibility that it has to be done before the deadline. So if I need help or are having trouble with it I can rely also on the others.
We set a goal for ourselves for the different social media. For Twitter it is to post 200 posts in the coming 5 weeks. This means about 4 Twitter posts a day. 80% of the posts will be with one of the hastags that are created: #adayatdelitelabs, #delitelabsisforyou and #refugeestakeaction. The last one will only been used if it is a post about the collaboration between Delitelabs and the organisations that teamed up with us, like Refugee Startforce, Hack Your Future and Refugee Company for example.
Facebook & Blog
Facebook will be linked to the blog and will mostly contain the links to blogposts. We will do three Facebook posts per week that will be mostly out of our blog. The blogposts will contain success stories of our former students, posts on why we should be more entrepreneurial, a review like a diary every day, interviews with acquaintances of Delitelabs and the speakers of the week. The blog was an idea that Violeta came up with. She used it already in one of the projects that she did in Valencia and that was pretty successful. Especially the interviews that she did for the blog where by far the most effective in terms of reach and involvement. Here is her blog.
On Instagram we are going to do two things. Post beautiful pictures that we made in, around or with the people of Delitelabs and we want to do a quote with that. At least one post per day. The advice Violeta gave us was that Instagram was about making the most beautiful pictures possible. This means we have to be very selective of the pictures we will post on this medium.
LinkedIn is probably the most serious of the Social Networks that we will use. The output on this medium is at its minimum. We will only post something here if we really have a great article on our blog or found one on the web that is really helpful or interesting to the crowd that we have on LinkedIn. At the most we shall post 2 articles a week.
There is a new wind in the company. An actual communications team is put together. Jana, me and Violeta are part of it. We all have our own roles within this team. I’ll be responsible for the output provided on Twitter. Second, we are going to use Trello. This is a management tool that will help us with internal communications. In the following post, this one, I’ll show you how a communications plan looks like.