The crowdfunding video: Chaos!

One of the things that I’ve noticed during my time at DL and working on the crowdfunding campaign. If you think you prepared well enough, think again.

Change of Launch Date

We prepared to launch for our company, Delitelabs, Which was to be launched at October the 19th. This because then we would have time to prepare our networks, create a crowd and create contact lists to call when the time has come. A little over two weeks ago another idea arisen. The idea that we would have two crowdfunding campaigns running at the same time. One starting in the second week of the course, this week. And the other at the set date that we had set previously, the 19th.

This would be no problem for me. In my head this would mean that we could also use the crowdfunding campaign of the participants as a experimental CFC, and we could advise them to best implement it, but that was not what happened. In the first week of the course there has made a decision that we run the crowdfunding campaign with the participants. They would have a large roll in this and could use their networks to spread the message. I think a pretty good move, but this also meant that the video has to be made in one day, because the launch was planned on that day, yesterday.

How not to create a video

The video would have been made without a team, without expertise, without a plan, a budget, a script or even the right equipment to film the video. I’ve said that I would do my best, but that the quality of the movie would be very questionable at best. At the day before I’ve asked some advice from a friend of mine in the movie business, Bob van Schaik, about what to best do. He also advice very much against it, but if we should go through with it we should have a decent camera and audio equipment.

In the morning I stretched the importance of the equipment and the lack of all the things above. But that is off course not in the entrepreneurial spirit. Go, Go, GO! I’ve tried to do it on my own, but I don’t like the outcome of the movie. It is just of too poor quality. I feel like I’ve put people down and that just sucks. This morning we have decided that we are going to do it differently. Waisted a minimum of 9 hours creating something I’m not proud of. One of the first things I’m really frustrated with since I’ve joined DL. The lack of planning and budget when you work in a startup.

We didn’t finish it, because it was just not good enough and lacked audio but here it is…

We saw that it was a mistake to create a movie on such short notice. Especially with the long list of things we needed and didn’t have. So hopefully next time we’ll chose another path to create a movie, with a little of a lot more preparation.

See the followup post on how the creation of the movie went after this.

Hope you did also enjoy my whining once in a while.

– Bas

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