Over the course of my internship I have had my focus on my internship which sometimes caused that I hadn’t had time to work on my thesis. But luckily I have made rich notes on most of the activities that we did throughout the course and the work needed to be done.
In the second month of my internship we began looking at the different activities that needed to be done if we want to have a successful crowdfunding campaign, which of course we do. Therefor we also needed the right tools to work as efficient and effective as possible. Some of these tools were very similar and therefor someone needed to look at what tools best to use for the crowdfunding campaign. I looked into a couple of different tools that we could use. Below you’ll find a small overview of the tools that I looked at and the ones that we actually choose to use in our crowdfunding campaign.
Mailchimp is a mailing programme. Based around marketing purposes. Great to create and send out newsletters or other forms of. It is very easy to create a list of contacts various ways that you can actually achieve this. You can import google spreadsheets, put them in manually and many other ways. You can create stylish designs fairly easy, with preprogrammed grids or frameworks that you can use. You can also link the mail to your social media. The designs you have created you can also save and are therefor reusable. It’s a great tool for email campaigning. Some analytics on the open rate and click rate of your mail can be viewed to better your mailing.
Hootsuite is a tool to manage your social media. With the free version you can have up to 3 social media that you can manage. You can schedule posts, look into some basic analytics of your social media, have a good overview of the newsfeed that are relevant for you and provides suggestions to post under one overarching theme. Hootsuite should be very reliable, they have partnerships with Facebook, Twitter, Youtube, Evernote, Flickr, LinkedIn, Tumble and Google+. Check out my detailed post on the usage of Hootsuite.
This is a tool which you can use to let your social networks work for you. You can ask your network for help, which they can provide by writing a post for you that you can save up in Nouncy. When you need to cut through the noise on social networks you can let Nouncy send all the messages and posts you saved up in one blow for maximum attention. Could be very handy when we want some extra attention during the launch of our crowdfunding campaign.
This tool has a couple of features that are very similar to what Nouncy does. But what thunderclap does differently than Nouncy is that they collect the messages from the crowd. People want to lend their voice to certain causes and this crowd is what Thunderclap uses to create a “social media explosion”.
There are two systems that we are definitely are going to use, which are Hootsuite and Mailchimp. These are very handy tools to use in our endeavours to create a crowd, interact with them and have a good overview of multiple social media. Thunderclap and Nouncy both could be useful, but only when we are further in the process of the crowdfunding campaign.