We got advice to post updates on the crowdfunding platform from a lot of experts that I’ve seen over the last couple of months, so of course we did. I just want to show you what we have been doing.
Well before you actually start you have to create fill in tons of data for the crowdfunding platform. Who you are, what your pitch text is, the video that needs to get uploaded, the perks, etc. In a couple of talks we went over a couple of these principles as perks, pitches and the crowdfunding movie. But I don’t think I have touched upon the process of the actual campaign when we launched it.
We started out by filling all these tedious forms in that need to get filled out when you start a crowdfunding campaign. Then there is a reviewing period from which it is unknown how long it would take. We wanted to launch around the first of October to have 30 days of campaigning. But what actually happened was that the process took way too long so that we didn’t have 30 days but more like 25 or 26, I’m not sure anymore. In a stressful situation, like you are almost always in at a startup, you don’t want to deal with this kind of situations. But it had to be dealt with and with a couple of phonecalls made by Violeta we could go on and set up our crowdfunding campaign online.
We had a couple of updates that we send out on our crowdfunding page. To tell something about our project or tell the backers more about our students, because in the end that’s all that is important. And is in line what I’ve heard from most experts on this topic. Maybe we could have done a couple more posts, but overall I think it was already pretty good that we went nuts on finding people who wanted to back us.
The first 25% in one day!
This was really something we, or at least I, did not expected. We just launched the event and in half a day we managed to back our project with 25% of the money already. I was in the seventh heaven. I just couldn’t believe it myself. Really a energy booster for the rest of the campaign. I was a bit skeptical in the beginning, because most experts I heard talked about what immense workload it is to drive a crowd towards your set goals. The odds were against us, but we managed to prevail. Great, great feeling!
Probably, but this is just something I guess could be true. If we had had a couple of extra updates on our website and began earlier with posting about our teams and their project we could have probably gotten a bit more money. But for the very first crowdfunding campaign it was an amazing success!