Journey of crowdfunding

We got advice to post updates on the crowdfunding platform from a lot of experts that I’ve seen over the last couple of months, so of course we did. I just want to show you what we have been doing.

Well before you actually start you have to create fill in tons of data for the crowdfunding platform. Who you are, what your pitch text is, the video that needs to get uploaded, the perks, etc. In a couple of talks we went over a couple of these principles as perks, pitches and the crowdfunding movie. But I don’t think I have touched upon the process of the actual campaign when we launched it.

DELITELABS Crowdfunding campaign target acquired

The start

We started out by filling all these tedious forms in that need to get filled out when you start a crowdfunding campaign. Then there is a reviewing period from which it is unknown how long it would take. We wanted to launch around the first of October to have 30 days of campaigning. But what actually happened was that the process took way too long so that we didn’t have 30 days but more like 25 or 26, I’m not sure anymore. In a stressful situation, like you are almost always in at a startup, you don’t want to deal with this kind of situations. But it had to be dealt with and with a couple of phonecalls made by Violeta we could go on and set up our crowdfunding campaign online.

The updates

We had a couple of updates that we send out on our crowdfunding page. To tell something about our project or tell the backers more about our students, because in the end that’s all that is important. And is in line what I’ve heard from most experts on this topic. Maybe we could have done a couple more posts, but overall I think it was already pretty good that we went nuts on finding people who wanted to back us.

screen-shot-2016-10-25-at-14-24-42

The first 25% in one day!

This was really something we, or at least I, did not expected. We just launched the event and in half a day we managed to back our project with 25% of the money already. I was in the seventh heaven. I just couldn’t believe it myself. Really a energy booster for the rest of the campaign. I was a bit skeptical in the beginning, because most experts I heard talked about what immense workload it is to drive a crowd towards your set goals. The odds were against us, but we managed to prevail. Great, great feeling!

Conclusion

Probably, but this is just something I guess could be true. If we had had a couple of extra updates on our website and began earlier with posting about our teams and their project we could have probably gotten a bit more money. But for the very first crowdfunding campaign it was an amazing success!

Canva: a new design tool

Canva is a tool we came to use when Violeta joined our team. One of the most simplest Design programs I’ve ever seen and free to use. With Canva you can design beautiful digital products like presentations, posters, social media imagery and many other things.

screen-shot-2016-10-25-at-13-15-30

There is actually not really much to it when you use Canva. This is the starting screen and the two pictures below I have made. You can select one of the designs shown in the top and work from there. You can use the same formatting if you want or play around with it. You just put predesigned text, filters and imagery together into one image, with the click of a button you had a new piece of content you could put out there.

When did we use it

We used this tool many times during our social media outputs. It just made messages more attractive than if you would just used a regular photo. Most of the times we used Canva when there was something special to show, like in the prototyping week of the University of Twente or when we were looking for more participants for our course. Violeta really pushed us to make pictures as beautiful as we could and communicate the messages that we wanted to send out in the best way possible.

Some of the Pictures I had created

dlfirstcanvas1

dlfirstcanvas2

10-productivity-tips

live-on-our-facebook-page

10-productivity-tips-1

Conclusion

What I really like about Canva is is that it’s easy and quick and it produces a lot of content. So if you need content straight away you can just use Canva and 5 minutes or less later you’ll be done and can post a new piece of beautiful content.

Facebook Analytics: PART 2

In the last post I made about the Facebook Insights I laid down a framework of this interesting tool. This post will be about the progress we made with the usage of this tool and the experiments and insights we’ve gotten from it so far. We started our Facebook page in May 2015. Since August 2016 we started posting on a regular basis. Between the 5th and the 26th of September we did an experiment where we used two kinds of parameters to assess our progress. The amount of postings we put out and the type of content these contained. Especially the statistics and progress of these last couple of months will be the object of inquiry, because this is the period we’ve been actively busy with the building of our crowd and her involvement.

In this post we will go over:

  • Our starting point
  • The experimentations fase
  • Latest progress
  • Our best messages
  • Best frequency of posts
  • Who is our audience?
  • When is our audience online?

Within this post you’ll get insight into the steady progress we’ve made so far with looking for the best ways to communicate and build our crowd. We start with the very beginning of our work. As I said we started in August of 2016.

Our starting point

Our starting point with Facebook was around a few hundred people a week who viewed the messages on our Facebook page. We almost got no visitors on our site before we started posting regularly. This was not very strange since we didn’t put out any messages. The page only contained a few things about DELITELABS.

2-8aug385views

In the overview above you see the week 2 till 8 Augustus. You see that the reach of our page (shown in the below left graph) is around 385 and had an increase of 6% that week in comparison to the previous week. This was the week before we started posting more frequently than we had before. You can see an enormous change the week after when we began the week after this one, like you see in the graph below.

8-14aug7-200views

So only posting a couple of post that week made a huge change to the amount of views and involvement we got from our audience. We continued this for a couple of weeks until we wanted to conduct an experiment with this.

Experimentation fase

What we did. We had a couple of weeks where we actually tested with the amount of messages that we posted. To be very precise we did 3 weeks of experimenting with this, from the 5th till the 26th of September. The first two weeks we scheduled two post per day. The main subjects of the post we put out were: Our upcoming course, posts about entrepreneurial subjects and famous entrepreneurs like Ramit Sethi, Gary Vaynerchuck and Simon Sinek. The views we got per message were actually pretty poor, but went way up if it was about applying for the course or pictures of the students that had started on the 19th of September. You see in the next paragraph “Best messages” that two of the most successful messages that we have put out so far were on this very day.

Reach facebook 5 sept - 26 sept

The last week we put out a few messages in a week. These messages were mostly about our course because we had seen that these were the messages that got the most reach and the most involved people behind it. I was curious why there were such deep lows in this graph. Reason: The 16th and 17th nothing was posted and on the 23th, 24th and 25th of September, same story. So one of the things to keep in mind, every day needs at least one post.

We wanted to know what made the most impact. So here is an overview of the things we have been checking to improve our Facebook output.

Latest progress

26sept-23oktfboverview

This is the progress we have made in the last month. From 25 till 22 of October. We see that we have an increase of the pageviews, the involvement and videoviews. Only in the amount of likes we see a small decrease of 17%. According to Jordan, digital marketing expert, involvement is what it all comes down to, so in that respect we are on our way.

Best messages

To know what the best messages were I checked a couple of factors. The parameters I took in account were what kind of post it was(photo, link or video), the time it was posted, the amount of people saw the post, the clicks on the messages, the reactions or shares that these messages had and last but not least the kind of content was provided.

To give you an overview of our best messages in the last period (Sept – Okt)

 

Type of post Date Time Reach Clicks Reaction/share Tags (y/n) Type of content
Link 8 Oct 11:10 1,4k 337 5 n Getting to know our participants with pictures of 4 of them
Photo 11 Oct 12:17 1,3 222 72 n Usual hashtags, @utwente
Photo 5 Oct 13:57 1,1k 190 25 y, 12 students picture of students, hashtags
Video 17 Oct 10:23 869 165 42 Video and hashtags
Picture and link 7 Oct 0:01 1,3k 133 20 First CFpost and hastags
Picture 19 Sep 14:28 1,1k 118 55 y, Violeta and guestlecturer Hashtags
Picture 13 Oct 18:55 879 103 3 n hashtag and pitching @utwente
Picture and link 10 Sep 12:20 1,9k 100 72 n Apply course
Video 19 Sep 12:15 958 90 30 n hashtags
Picture and link 7 Oct 0:01 1,3k 90 2 n post CF 25%

Analysis done 2016

What’s interesting in this table is that most of the messages are pictures of video. But almost all the messages have in common is that our students are in the picture. Not our company, not posts of famous entrepreneurs we also posted, but our own students. The mission we have to help these people. The advice that for example Jordan gave us in an interview I did, was very accurate to the findings we have here. The advice was that we should make our posts as personal as could be and we did. Another advice we only used a couple of times paid off as well, the tagging of other people in the post we made. You can see this in the photo we posted in the 5th of October, third best post on our Facebook page so far.

Best frequency of posts

We have began frequently posting from August 2016 onward. But we waited till the beginning of September to devise a more structured system to it and set up an experiment. In the three weeks from September 5th till the 26th of September we did our experiment. In the first 2 weeks of the experiment we scheduled Facebook messages twice a day. From the messages that we put out in the first two weeks we could conclude that 2 a day was a bit over the top, especially because in the third week, when we put out 5 messages in stead of 14 we got more reach than the previous two weeks.

We had seen that the amount of posting was incredibly important, too many posts was a turn off for our audience. What also very much mattered were the kind of posts we put out. Especially the third week showed a big difference in the amount of viewers.

Who is our audience?

With these statistics we can start to describe our target user. For example the following image will show what percentage of a certain age group has the most interaction with our Facebook page. Additionally the image shows what percentage of age groups are most involved.

screen-shot-2016-10-24-at-00-28-11

The highest amount of people that visit or interact with our Facebook page are people between the age of 25 and 34. The younger or the older people in comparison to this group, the less likely it will be that they will interact with our page. The ratio between men and women is pretty similar in the clicks they give. You see that the percentage of involved people (people who react or share a message) is higher with the men.

Another interesting statistic that you can see in Facebook Insights is the geographical information of our target user. We see, if we look at the places where most people live that this is actually where we were stationed. Amsterdam and Valencia.

targetusergeographics

 

What time is our target group online?

Facebook Insights has a very handy tool to find an answer to this question. When you click on the button messages when you are in the statistics screen of your Facebook page you can have an overview of the amount of people per hour are online.

OktoberOnlineMensen op facebook

This is the graph I was talking about. The thing that immediately draws the attention is the large gap between midnight and 8am. After 10pm the amount of fans that are online drops. Furthermore you can see that on the rest of the graph that its very slightly rising. You can also choose a day to see if the pattern changes during the days. We have found slight changes in behavior. For example, On Mondays and Sundays our fans approximately are an hour later online in the morning than the rest of the days. This difference is shown in the graphs below.

Monday

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Tuesday

screen-shot-2016-10-24-at-00-13-36

 

Conclusion

A couple of conclusions I can draw out of this. First is that, because of our effort we set up a Facebook page that has a couple of thousand views, and growing, in stead of a couple of hundred.

Second, from the experiment we did we can now say that people get oversaturated when you post more than two or more times a day

Thirdly, personal messages, messages about Delitelabs and their students get a much higher involvement and view rate than other postings. This is what you can see in the “best messages” paragraph. Another, rather obvious finding was that video and pictures work better than just plain text

Fourthly, our audience consists of almost a fifty/fifty division of male and female, although we can see that men are a little more involved than the women. Most of them are between the age of 25 and 34. The main languages are English, Spanish and Arabic and most of the people that visit our site are from Amsterdam and Valencia. There is also an interesting pattern found in the time that our target group is online. Roughly sketched they are online from 9:00 to 22:00, with a small variety on Mondays and Sundays.

 

Am I qualified to assess these people?

Another thing that was necessary for our course were the job interviews for the new participants. I could actually do a couple of the interviews for the second course. At the time we were more or less with the three of us, Michaela, Christof and me. Although I think I can fairly say that the work involved was much more than two fulltimers and an intern, but on the other hand I really liked this because this meant that I could do a whole variety of different things at the office.

This also meant that due to the abundance of tasks I could do I had so much to choose that I oftentimes choose too much and ended up rushing to finish it. The biggest learning from this internship for me was that I need to get focus to be really productive. Or better said, really have an overview for myself to stick to. But that’s that’s for another time, probably the reflection and recommendations.

jobinterview

English and Entrepreneurial Spirit

Now, I got the opportunity to do a couple of ‘job interviews’ for the participants of the new course, the second course in Amsterdam. Basically there were two factors I had to take into account: the quality of their English and how big their entrepreneurial desire was. I tried to do that by having a checklist on what I wanted to ask. I was asked to question the potential participants about their background, who they were, what they wanted out of the course and assess during the interview what the quality of their English speech was.

Transportation Costs

But also the cost of the transportation was a big point. We had gotten money from the municipality of Amsterdam to support our students with transportation money. Many participants had to drive the train for 1 hour or more in just a single ride. One student had to come all the way from Hoogeveen and had to drive 5 hours a day, just to attend our course.

Conclusion

It was as well a privilege as a burden to do this task. I had to choose which people were “good enough” to be on the course and which weren’t. This was not only hard because I had never done this before, but also because you had to choose people. In other words tell that some of them are just not qualified in our opinion to be an entrepreneur. To let people down like that is really hard.

I noticed the same thing during the talks I had. It was the strange feeling I got when I know a person was not qualified for the job, but it was just the beginning of the conversation. What I could’ve done is pointing it out and quit the conversation, but something hold me back and let them finish the conversation in total. Trying to fish for something that pointed me in the other direction in stead of putting a line through their name, but then again an interesting experience to sit once on the other side of the table.

 

We fu*%@*ng did it!

Great news! We reached our goal! We started out on the 6th of October with our launch. Especially in the beginning there were still some things we didn’t account for such as the time the CF platform needed to revise and check the campaign we wanted to launch. Check my post on the launch of the crowdfunding campaign.

DELITELABS Crowdfunding campaign target acquired

We set our goal at €3000 and already in the first day of the launch we got our 25% of the target amount. This was a great milestone and we were very happy with that amount. The days after that were pretty hard to watch because the money was coming in at a very slow pace after the first day. Although we already knew that because of the research we had done. The first days and the last days are the days that you get the most amount of money in your account. See the post about Steve Vick about this.

Already in the beginning we made it very clear that we had different sorts of donators that wanted to spend money on DELITELABS students. Small donators who would give not more  than a few euros and not more than 10. The middle class which would give us from 10 euros to 100 euros and then you had the bigger fish that would give anything above hundred euros.

utsign

Luckily we had an arrangement with the UT to collaborate. See here the first meeting we had with a couple of members of the UT. Not so long ago, just before the beginning of the last course we negotiated with them to run a prototyping week for our students in the 4th week of the course at the UT. I had responsibility within this project to arrange the connections between DELITELABS, the UT and some of the Student Unions of the UT. See my preparations for this event in this post.

We could stay there for a week and on the fourth day of our visit, Thursday, we could have our students do a pitch for a large crowd. The crowd didn’t only consist of members of the University of Twente, but all kinds of investors and other entrepreneurs that were linked to Designlab, a faculty of the University of Twente that stimulates entrepreneurship among students.

The big donation at the Pitchnight

So also a big opportunity for our students to actually give a pitch for a great crowd. Great practise for the last pitch event that would be the week after on Wednesday. I was pretty nervous for our students. Especially a couple of students were working hard, but the pitch didn’t quite come out yet. Too much unnecessary details put in, to plain in the way they spoke of their projects, too little showmanship. We helped them all day with the preparations for this and with success. I was so proud of those guys. They pulled it off, they did it. At the end of the pitches people were so enthused that the board of Designlab decided to support our students with €2000! The money we needed because at that point we had already €1200 in our crowdfunding campaign. A couple of days later the money was in our Crowdfunding campaign in One%club and we had made it!!

Conclusion

Sometimes it’s better to have multiple clients and not only focus on the people who you think will do most of the lifting. This time we have shown that one big fish, Designlab, can be just what you need to reach your goal.

Privileged I felt and still feel to be a part of this. Making the lives of our students a bit better!

– Bas

Trello: an organisational tool

What is Trello? Well, I’ve asked myself that same question. It’s a tool to have better overview of the workings and activities  that your team has to do. It’s a very handy tool to have and has a changeable structure that can be changed by own discretion. Here is an example of how it looks:

Trello

Example Trello

How it works

Here you see the structure of this Tool. It is been divided up into different categories. Here you can post the things that needs to get done, how it should get done, what sub activities need to get done to finish the activity as a whole. Backlog are all the activities that will be worked on in the whole scheme of project or period. The backlog an be assigned to someone but it kan also so that the activities have not been yet assigned to anyone and mostly this means that the activities placed in these columns are not yet urgent enough to take them into account for the coming period.

The organisation of the activities in this tool are pretty straight forward. It’s based on drag and drop. So if there are activities that need to be worked on this week then you can drag these activities in the column of this week and the same goes for the activities that have to be done that same day(this WEEK). The things that are done you can drag to the column DONE.

Conclusion

This Tool has made the workflow of our team already way more streamlined than the months before we began to use it. Especially when you look at the amount of activities you can cocreate in this sense. Everybody has a good overview of what needs to get done, how to get it done, who is responsible and who can help with the activities.

Although it still difficult to totally switch to this way of working it already left it’s advantages in productivity and the overview of the things that need to get done.

 

First blogpost for DELITELABS

Today, 20th of September, was all about communication. One of the first days that I could actually be totally into the output that we provide as a organisation. This output should lead to a couple of things for us. We want to build a crowd around our venture so if we launch our crowdfunding campaign it will have a higher chance to succeed. Secondly we want to get more awareness so we will have a better ground in negotiations with other ventures or institutions. And lastly we want to let people know what we do and why we do it.

Our savior from Spain

violeta

A great help with this was Violeta, a woman who has come all the way from Spain to strengthen our team. This woman, 30 years old, has already a lot of experience in the field of communication and especially with organisations as ours. Read here about our first meeting with the new communications team. Here we also discussed many interesting things on communication within an organisation but even more on the output that you provide as a venture.

Blog, Instagram and Twitter

Today I was in charge of three types of output, which was actually a handful at first. I had to write the blog, my first blogpost for Delitelabs. I was in charge of Instagram and Twitter. I was given a few instructions to begin. The photo’s that we put on Instagram should be, if anything, beautiful. So this meant: good lighting, good framing, interesting setting, nice coloring. A few posts a day will do. Short strong sentences that resonate with the viewers. So here are a couple of examples:

Halah Instagram Delitelabs

Post text
delitelabs Mapping out your life, a practice of getting to know yourself.#adayindelitelabs #refugeestakeaction #knowthyself #lifeplanner #lifeplan

Delitelabs Postits

Post text
delitelabs Assessing the situation afterwards reduces the chance of mistakes the next time. #adayindelitelabs #learning #scrummaster #refugeestakeaction

Samer Presenting Delitelabs

Post Text
delitelabs Pitch training. “Short and sexy”#adayindelitelabs #refugeestakeaction #pitch #innovativeideas #learning #business

I especially like the phrasing of the last one. “Short and Sexy“. Violeta tells me this phrase oftentimes when I need advice. Even if it’s the same advice she has given me, it always pushes me a little harder into the right direction. To read a little bit more on Violeta check our blog!

About the blog by the way… This was the first day that I had to do the blogpost for Delitelabs. Although I have made already plenty posts on my own blog, writing for someone else is a whole other story. I was pretty nervous and really was looking for the right angle. The perfect tone. Again Violeta was there to help me out. Not specifically with the blog but with the push that I needed:

“Perfection is the enemy of productivity.” – Violeta Garín and many other before her

I just started writing and after some time the post was done. We looked over it together and polished it here and there where we could improve readability, SEO and attractiveness. After that I got a compliment and that was it. A great day, with a lot of learning moments.

Thank you Violeta!

Conclusion

It was a great experience to be in charge of the communications this day. I learned a lot on how to use Instagram and Twitter and writing a blog in a different form than I’m used to. Twitter is all about short, sexy and with a high value rate. Instagram is all about spreading beautiful pictures. Also writing the blog was a interesting to use, because it had a couple of tools to check your the quality of your SEO and the readability of your post.

Feedback and reflection on the movie

Before and after I made the movie I have asked Bob van Schaik and Toon Koebrugge for a few tips and feedback on the movie I made.

The chat with Bob

Before I did the movie I had a chat with Bob about the movie. He gave me a couple of points on what I should do with it. He gave me elaborate response. He gave me a couple of books that I could borrow from him and which I am using, like “Video Marketing in 60 seconden” by Pelpina Trip, “Bedrijfsfilms zijn uit, videomarketing is in” by Wim Symoens and “Formats de next step in content marketing” by Aart Lensink. To read about the summaries of these books click here.

Viewing direction and the Rule of Thirds

As I was saying, Bob gave me a couple of interesting tips on how to go about the movie that I have shot the day after we discussed it. First of, when I am filming a participant and it is a shot like an interview. Be careful that he doesn’t look in the camera, but slightly next to it. If the viewing direction of the participant is to the right, make sure that the you have more space on the side where the participant is looking at. Here I should also implement the the Rule of thirds. When you look further at the subject of framing. The eyes of the person in front of the camera should always be on vertically one third of the screen like this:

Flexibilian framing

Also place the participant between objects if they are objects around him/her. With this He told me I had to be sure that the background is interesting to view, that not only the participant is the object of interest to the viewer but also the background. This makes the shots that you take more interesting to the viewers.

The interview: open questions and shut your face

Another two tips of Bob were the open questions. This seems very fulsome to add, but one of the most important elements of a good interview. Questions that start with: what, how and why. And with that. As human beings we have the natural tendency to acknowledge our fellow man, especially in conversation. He pressed that I should shut my mouth and just nod at best. This is one of the biggest reasons so much recorded audio by greenies is ready for the trashcan.

A few final notes

The last tips he went over pretty fast, but still very valuable if you ask me. I had experience with fucking up footage and this is one of the things he warned me about. For example the footage not being sharp. He said I could easily foresee this by zooming in completely and make sure that I make this zoomed in image sharp and go from there. Another is a headphone set, to really hear if the audio is free of noise, or at least as much as possible. With that the last tip he gave me. To record good audio, especially in an interview I should consider a Clip-on. A small microphone that you can attach to the speakers jacket/shirt. This is most of the time the best option because with this you have very noise free audio and it is not that expensive to rent. He even suggested a place to rent it in Amsterdam. It is called Budgetcam.com. It should be like 50 euro to rent it for a day.

The chat afterward with Toon

After I shot, edited and added text to the video I was pretty content on what I had achieved. I find it not bad, but it can always be better of course. But especially with the means that I had to create the video I was kind of happy with the result. Even more when Toon himself said it was nicely done. I asked him for some feedback and he said that some shots could be a little shorter to keep the flow in the whole of the movie going.
Another point he had were the words that I used. In some shots I had played around with the speed of the sentences that came into view. He suggested that I would choose one overall speed that the letters/words came into view and only change that if it was a real important message, like the call to action.

Conclusion: to sum it all up

I find it a great privilege to have a couple of friends who can give me professional advise on how to make a movie. I’ve learned a lot and implemented a couple of things from the suggestions they made. I’ve zoomed in on a couple of shots where I wasn’t sure it was sharp enough. I’ve tried to implement the rule of Thirds as much as I could and changed the speed of the words that came into the movie. The final result you can see here:

Thank you so much Bob and Toon! Check their professional profiles and websites in the links!

– Bas

The Crowdfunding Video

In one of my previous posts I told you guys about the video which I completely detested at the moment. Well I worked at it and since we haven’t got the budget, time or connections at the moment I had to do the crowdfunding video. I have to say, it is far from perfect, but with the time I had available and the resources that I had it turned out quite nice I think. Let me know what you think!

A link will be provided when our Crowdfunding Campaign on One%club will be launched, which will be the coming week. Stay tuned!!

I’ve learned a lot from the making of this movie. I had to dive in After Effects after some time and I did some cool interviews with a couple of friends.

Conclusion

It’s better to work with what you’ve got and make it the best that you possible can, than think that you won’t succeed and give up, which in this case I luckily did not. Thanks again for the help with feedback and the finetuning Toon and Bob!

– Bas

The crowdfunding video: Chaos!

One of the things that I’ve noticed during my time at DL and working on the crowdfunding campaign. If you think you prepared well enough, think again.

Change of Launch Date

We prepared to launch for our company, Delitelabs, Which was to be launched at October the 19th. This because then we would have time to prepare our networks, create a crowd and create contact lists to call when the time has come. A little over two weeks ago another idea arisen. The idea that we would have two crowdfunding campaigns running at the same time. One starting in the second week of the course, this week. And the other at the set date that we had set previously, the 19th.

This would be no problem for me. In my head this would mean that we could also use the crowdfunding campaign of the participants as a experimental CFC, and we could advise them to best implement it, but that was not what happened. In the first week of the course there has made a decision that we run the crowdfunding campaign with the participants. They would have a large roll in this and could use their networks to spread the message. I think a pretty good move, but this also meant that the video has to be made in one day, because the launch was planned on that day, yesterday.

How not to create a video

The video would have been made without a team, without expertise, without a plan, a budget, a script or even the right equipment to film the video. I’ve said that I would do my best, but that the quality of the movie would be very questionable at best. At the day before I’ve asked some advice from a friend of mine in the movie business, Bob van Schaik, about what to best do. He also advice very much against it, but if we should go through with it we should have a decent camera and audio equipment.

In the morning I stretched the importance of the equipment and the lack of all the things above. But that is off course not in the entrepreneurial spirit. Go, Go, GO! I’ve tried to do it on my own, but I don’t like the outcome of the movie. It is just of too poor quality. I feel like I’ve put people down and that just sucks. This morning we have decided that we are going to do it differently. Waisted a minimum of 9 hours creating something I’m not proud of. One of the first things I’m really frustrated with since I’ve joined DL. The lack of planning and budget when you work in a startup.

We didn’t finish it, because it was just not good enough and lacked audio but here it is…

We saw that it was a mistake to create a movie on such short notice. Especially with the long list of things we needed and didn’t have. So hopefully next time we’ll chose another path to create a movie, with a little of a lot more preparation.

See the followup post on how the creation of the movie went after this.

Hope you did also enjoy my whining once in a while.

– Bas