Journey of crowdfunding

We got advice to post updates on the crowdfunding platform from a lot of experts that I’ve seen over the last couple of months, so of course we did. I just want to show you what we have been doing.

Well before you actually start you have to create fill in tons of data for the crowdfunding platform. Who you are, what your pitch text is, the video that needs to get uploaded, the perks, etc. In a couple of talks we went over a couple of these principles as perks, pitches and the crowdfunding movie. But I don’t think I have touched upon the process of the actual campaign when we launched it.

DELITELABS Crowdfunding campaign target acquired

The start

We started out by filling all these tedious forms in that need to get filled out when you start a crowdfunding campaign. Then there is a reviewing period from which it is unknown how long it would take. We wanted to launch around the first of October to have 30 days of campaigning. But what actually happened was that the process took way too long so that we didn’t have 30 days but more like 25 or 26, I’m not sure anymore. In a stressful situation, like you are almost always in at a startup, you don’t want to deal with this kind of situations. But it had to be dealt with and with a couple of phonecalls made by Violeta we could go on and set up our crowdfunding campaign online.

The updates

We had a couple of updates that we send out on our crowdfunding page. To tell something about our project or tell the backers more about our students, because in the end that’s all that is important. And is in line what I’ve heard from most experts on this topic. Maybe we could have done a couple more posts, but overall I think it was already pretty good that we went nuts on finding people who wanted to back us.


The first 25% in one day!

This was really something we, or at least I, did not expected. We just launched the event and in half a day we managed to back our project with 25% of the money already. I was in the seventh heaven. I just couldn’t believe it myself. Really a energy booster for the rest of the campaign. I was a bit skeptical in the beginning, because most experts I heard talked about what immense workload it is to drive a crowd towards your set goals. The odds were against us, but we managed to prevail. Great, great feeling!


Probably, but this is just something I guess could be true. If we had had a couple of extra updates on our website and began earlier with posting about our teams and their project we could have probably gotten a bit more money. But for the very first crowdfunding campaign it was an amazing success!


Within this text I will lay down all the reflections I have for myself. What I think went well during my internship at DELITELABS and which things I can improve on. First I want to say that my time at DELITELABS was just amazing. I met so many special and inspiring people, learned so much and enjoyed myself meeting a whole variety of different cultures. I can’t even begin to describe the fulfilment I have felt during each pitch event I helped organise. I felt so proud of every single student I saw on that stage and see how they explained their projects, oftentimes with such inspiration that I occasionally shed a tear during these events. Some of them I still see as friends.

So now, without further ado. I will reflect on this amazing journey I have taken with DELITELABS.

In this reflection I will have a number of subjects I would like to discuss with you:

  • Working in a startup
  • Step up!
  • writing a blog, shouldn’t you post more regularly?

Working at a Startup

Time management

So, one of the first things I will touch upon is time management. Time management is essential. During my internship I had constantly the feeling that I was thrown in the deep.Mostly because I had no estimate on the amount of time it would take for the job to get done. And when you don’t have a good estimate on the time you spend on a task it gets really tricky to schedule or plan a strategically structured plan, like I had to do with the combination of writing this blog, run a crowdfunding campaign and doing all the border activities at DELITELABS.

Structures and systems

So there’s definitely much to learn in that area, but I’ve seen also already a lot of progress. Since I’ve been seeing the problems of unclearity at DELITELABS I’ve tried to implement a couple of systematical interventions in my activities. For example I had a mailbox which was completely unorganised. No labels, no folders and an inbox with 1800 messages of which a couple of hundred unread. In the last period of my stay at DELITELABS I’ve decreased this number to 0 and everything well organised in folders and labels.

Another examples are all my notes (At the moment I own ten notebooks filled with summaries on articles and events, lectures and workshops) that are well organised and provided with catalogue on the front jacket to find the information that I want in a heartbeat. This actually already provided me with such advantages. Everything, or at least most of the interesting things that happened in the period at DELITELABS, I have documented. The stupid thing of me was that I didn’t put the notes immediately into blog posts. On the other hand, otherwise I hadn’t learn the real value of well organised documentation.

Maybe a bit personal, but when I was a couple of weeks into DELITELABS I’ve actually done the same thing with my finances. Since approximately a half year I keep real close track on my financial situation and this has been such a help. I owe this also for the larger part to a book I read that is actually written by one of the leading figures when it comes to content marketing, Ramit Sethi.

Step Up!

I’m also very grateful that I was surrounded by interesting people at DELITELABS that really pushed me forward and let me learn and even fall on my ass sometimes. I remember a very nice evening where we had a late meeting. After the meeting we had a kind of photo shoot. We needed pictures for the blog from ourselves, so after the meeting with monkeyed about and took the pictures. The new communications team was just 2 weeks working with each other and had gotten to know each other a little better. Violeta was the newest member of our team. In Valencia she had worked already a couple of years at an incubator. Therefor she had experience in the startup scene as a communications expert and lecturer in presenting and pitching. I was wondering if she could give me some pointers for me to work on. She told me that she thought that I was being too careful. I should take more ownership of the activities you do and have better focus on those in stead of trying to do everything at the same time. In other words say no more often and be careful on which things I could lose my focus on.

For these last couple of weeks I’ve been trying to do just that and my work improved, was more proactive and got some compliments on my behavior. This cool twist was very nice to see and I will implement this more in the future. Focus and ownership of your work.

Writing a blog, shouldn’t you post more regularly?

One of the most regretful things of my internship was the delay I had with my writing. It would have been so much easier if I had just written one or two articles every week. Now it was total chaos at the end. I had everything I wanted to write, but on paper in stead of digitally. Just plainly, stupid. This I could have prevented so easily. Like John Rohn said: “Things that are easy to do are also easy not to do”.

But the choice of writing the blog I will never regret. I’ve said this a lot within this blog, but I really have to say it again. I’ve learned so much from writing this blog. One thing in particular and that is that I want to keep doing it after I’m done at DELITELABS. I’ve really enjoyed analysing a subject and try to convey the learnings through a blog. I’m planning to go to Spain after my time at DELITELABS and I will continue with writing about the subjects I really care about or find interesting enough to write about. For example, there are still so many people I would want to write an article about or/and want to interview. This is one of the things I want to be busy with in the future.

Facebook Analytics: PART 2

In the last post I made about the Facebook Insights I laid down a framework of this interesting tool. This post will be about the progress we made with the usage of this tool and the experiments and insights we’ve gotten from it so far. We started our Facebook page in May 2015. Since August 2016 we started posting on a regular basis. Between the 5th and the 26th of September we did an experiment where we used two kinds of parameters to assess our progress. The amount of postings we put out and the type of content these contained. Especially the statistics and progress of these last couple of months will be the object of inquiry, because this is the period we’ve been actively busy with the building of our crowd and her involvement.

In this post we will go over:

  • Our starting point
  • The experimentations fase
  • Latest progress
  • Our best messages
  • Best frequency of posts
  • Who is our audience?
  • When is our audience online?

Within this post you’ll get insight into the steady progress we’ve made so far with looking for the best ways to communicate and build our crowd. We start with the very beginning of our work. As I said we started in August of 2016.

Our starting point

Our starting point with Facebook was around a few hundred people a week who viewed the messages on our Facebook page. We almost got no visitors on our site before we started posting regularly. This was not very strange since we didn’t put out any messages. The page only contained a few things about DELITELABS.


In the overview above you see the week 2 till 8 Augustus. You see that the reach of our page (shown in the below left graph) is around 385 and had an increase of 6% that week in comparison to the previous week. This was the week before we started posting more frequently than we had before. You can see an enormous change the week after when we began the week after this one, like you see in the graph below.


So only posting a couple of post that week made a huge change to the amount of views and involvement we got from our audience. We continued this for a couple of weeks until we wanted to conduct an experiment with this.

Experimentation fase

What we did. We had a couple of weeks where we actually tested with the amount of messages that we posted. To be very precise we did 3 weeks of experimenting with this, from the 5th till the 26th of September. The first two weeks we scheduled two post per day. The main subjects of the post we put out were: Our upcoming course, posts about entrepreneurial subjects and famous entrepreneurs like Ramit Sethi, Gary Vaynerchuck and Simon Sinek. The views we got per message were actually pretty poor, but went way up if it was about applying for the course or pictures of the students that had started on the 19th of September. You see in the next paragraph “Best messages” that two of the most successful messages that we have put out so far were on this very day.

Reach facebook 5 sept - 26 sept

The last week we put out a few messages in a week. These messages were mostly about our course because we had seen that these were the messages that got the most reach and the most involved people behind it. I was curious why there were such deep lows in this graph. Reason: The 16th and 17th nothing was posted and on the 23th, 24th and 25th of September, same story. So one of the things to keep in mind, every day needs at least one post.

We wanted to know what made the most impact. So here is an overview of the things we have been checking to improve our Facebook output.

Latest progress


This is the progress we have made in the last month. From 25 till 22 of October. We see that we have an increase of the pageviews, the involvement and videoviews. Only in the amount of likes we see a small decrease of 17%. According to Jordan, digital marketing expert, involvement is what it all comes down to, so in that respect we are on our way.

Best messages

To know what the best messages were I checked a couple of factors. The parameters I took in account were what kind of post it was(photo, link or video), the time it was posted, the amount of people saw the post, the clicks on the messages, the reactions or shares that these messages had and last but not least the kind of content was provided.

To give you an overview of our best messages in the last period (Sept – Okt)


Type of post Date Time Reach Clicks Reaction/share Tags (y/n) Type of content
Link 8 Oct 11:10 1,4k 337 5 n Getting to know our participants with pictures of 4 of them
Photo 11 Oct 12:17 1,3 222 72 n Usual hashtags, @utwente
Photo 5 Oct 13:57 1,1k 190 25 y, 12 students picture of students, hashtags
Video 17 Oct 10:23 869 165 42 Video and hashtags
Picture and link 7 Oct 0:01 1,3k 133 20 First CFpost and hastags
Picture 19 Sep 14:28 1,1k 118 55 y, Violeta and guestlecturer Hashtags
Picture 13 Oct 18:55 879 103 3 n hashtag and pitching @utwente
Picture and link 10 Sep 12:20 1,9k 100 72 n Apply course
Video 19 Sep 12:15 958 90 30 n hashtags
Picture and link 7 Oct 0:01 1,3k 90 2 n post CF 25%

Analysis done 2016

What’s interesting in this table is that most of the messages are pictures of video. But almost all the messages have in common is that our students are in the picture. Not our company, not posts of famous entrepreneurs we also posted, but our own students. The mission we have to help these people. The advice that for example Jordan gave us in an interview I did, was very accurate to the findings we have here. The advice was that we should make our posts as personal as could be and we did. Another advice we only used a couple of times paid off as well, the tagging of other people in the post we made. You can see this in the photo we posted in the 5th of October, third best post on our Facebook page so far.

Best frequency of posts

We have began frequently posting from August 2016 onward. But we waited till the beginning of September to devise a more structured system to it and set up an experiment. In the three weeks from September 5th till the 26th of September we did our experiment. In the first 2 weeks of the experiment we scheduled Facebook messages twice a day. From the messages that we put out in the first two weeks we could conclude that 2 a day was a bit over the top, especially because in the third week, when we put out 5 messages in stead of 14 we got more reach than the previous two weeks.

We had seen that the amount of posting was incredibly important, too many posts was a turn off for our audience. What also very much mattered were the kind of posts we put out. Especially the third week showed a big difference in the amount of viewers.

Who is our audience?

With these statistics we can start to describe our target user. For example the following image will show what percentage of a certain age group has the most interaction with our Facebook page. Additionally the image shows what percentage of age groups are most involved.


The highest amount of people that visit or interact with our Facebook page are people between the age of 25 and 34. The younger or the older people in comparison to this group, the less likely it will be that they will interact with our page. The ratio between men and women is pretty similar in the clicks they give. You see that the percentage of involved people (people who react or share a message) is higher with the men.

Another interesting statistic that you can see in Facebook Insights is the geographical information of our target user. We see, if we look at the places where most people live that this is actually where we were stationed. Amsterdam and Valencia.



What time is our target group online?

Facebook Insights has a very handy tool to find an answer to this question. When you click on the button messages when you are in the statistics screen of your Facebook page you can have an overview of the amount of people per hour are online.

OktoberOnlineMensen op facebook

This is the graph I was talking about. The thing that immediately draws the attention is the large gap between midnight and 8am. After 10pm the amount of fans that are online drops. Furthermore you can see that on the rest of the graph that its very slightly rising. You can also choose a day to see if the pattern changes during the days. We have found slight changes in behavior. For example, On Mondays and Sundays our fans approximately are an hour later online in the morning than the rest of the days. This difference is shown in the graphs below.







A couple of conclusions I can draw out of this. First is that, because of our effort we set up a Facebook page that has a couple of thousand views, and growing, in stead of a couple of hundred.

Second, from the experiment we did we can now say that people get oversaturated when you post more than two or more times a day

Thirdly, personal messages, messages about Delitelabs and their students get a much higher involvement and view rate than other postings. This is what you can see in the “best messages” paragraph. Another, rather obvious finding was that video and pictures work better than just plain text

Fourthly, our audience consists of almost a fifty/fifty division of male and female, although we can see that men are a little more involved than the women. Most of them are between the age of 25 and 34. The main languages are English, Spanish and Arabic and most of the people that visit our site are from Amsterdam and Valencia. There is also an interesting pattern found in the time that our target group is online. Roughly sketched they are online from 9:00 to 22:00, with a small variety on Mondays and Sundays.


We fu*%@*ng did it!

Great news! We reached our goal! We started out on the 6th of October with our launch. Especially in the beginning there were still some things we didn’t account for such as the time the CF platform needed to revise and check the campaign we wanted to launch. Check my post on the launch of the crowdfunding campaign.

DELITELABS Crowdfunding campaign target acquired

We set our goal at €3000 and already in the first day of the launch we got our 25% of the target amount. This was a great milestone and we were very happy with that amount. The days after that were pretty hard to watch because the money was coming in at a very slow pace after the first day. Although we already knew that because of the research we had done. The first days and the last days are the days that you get the most amount of money in your account. See the post about Steve Vick about this.

Already in the beginning we made it very clear that we had different sorts of donators that wanted to spend money on DELITELABS students. Small donators who would give not more  than a few euros and not more than 10. The middle class which would give us from 10 euros to 100 euros and then you had the bigger fish that would give anything above hundred euros.


Luckily we had an arrangement with the UT to collaborate. See here the first meeting we had with a couple of members of the UT. Not so long ago, just before the beginning of the last course we negotiated with them to run a prototyping week for our students in the 4th week of the course at the UT. I had responsibility within this project to arrange the connections between DELITELABS, the UT and some of the Student Unions of the UT. See my preparations for this event in this post.

We could stay there for a week and on the fourth day of our visit, Thursday, we could have our students do a pitch for a large crowd. The crowd didn’t only consist of members of the University of Twente, but all kinds of investors and other entrepreneurs that were linked to Designlab, a faculty of the University of Twente that stimulates entrepreneurship among students.

The big donation at the Pitchnight

So also a big opportunity for our students to actually give a pitch for a great crowd. Great practise for the last pitch event that would be the week after on Wednesday. I was pretty nervous for our students. Especially a couple of students were working hard, but the pitch didn’t quite come out yet. Too much unnecessary details put in, to plain in the way they spoke of their projects, too little showmanship. We helped them all day with the preparations for this and with success. I was so proud of those guys. They pulled it off, they did it. At the end of the pitches people were so enthused that the board of Designlab decided to support our students with €2000! The money we needed because at that point we had already €1200 in our crowdfunding campaign. A couple of days later the money was in our Crowdfunding campaign in One%club and we had made it!!


Sometimes it’s better to have multiple clients and not only focus on the people who you think will do most of the lifting. This time we have shown that one big fish, Designlab, can be just what you need to reach your goal.

Privileged I felt and still feel to be a part of this. Making the lives of our students a bit better!

– Bas

Feedback and reflection on the movie

Before and after I made the movie I have asked Bob van Schaik and Toon Koebrugge for a few tips and feedback on the movie I made.

The chat with Bob

Before I did the movie I had a chat with Bob about the movie. He gave me a couple of points on what I should do with it. He gave me elaborate response. He gave me a couple of books that I could borrow from him and which I am using, like “Video Marketing in 60 seconden” by Pelpina Trip, “Bedrijfsfilms zijn uit, videomarketing is in” by Wim Symoens and “Formats de next step in content marketing” by Aart Lensink. To read about the summaries of these books click here.

Viewing direction and the Rule of Thirds

As I was saying, Bob gave me a couple of interesting tips on how to go about the movie that I have shot the day after we discussed it. First of, when I am filming a participant and it is a shot like an interview. Be careful that he doesn’t look in the camera, but slightly next to it. If the viewing direction of the participant is to the right, make sure that the you have more space on the side where the participant is looking at. Here I should also implement the the Rule of thirds. When you look further at the subject of framing. The eyes of the person in front of the camera should always be on vertically one third of the screen like this:

Flexibilian framing

Also place the participant between objects if they are objects around him/her. With this He told me I had to be sure that the background is interesting to view, that not only the participant is the object of interest to the viewer but also the background. This makes the shots that you take more interesting to the viewers.

The interview: open questions and shut your face

Another two tips of Bob were the open questions. This seems very fulsome to add, but one of the most important elements of a good interview. Questions that start with: what, how and why. And with that. As human beings we have the natural tendency to acknowledge our fellow man, especially in conversation. He pressed that I should shut my mouth and just nod at best. This is one of the biggest reasons so much recorded audio by greenies is ready for the trashcan.

A few final notes

The last tips he went over pretty fast, but still very valuable if you ask me. I had experience with fucking up footage and this is one of the things he warned me about. For example the footage not being sharp. He said I could easily foresee this by zooming in completely and make sure that I make this zoomed in image sharp and go from there. Another is a headphone set, to really hear if the audio is free of noise, or at least as much as possible. With that the last tip he gave me. To record good audio, especially in an interview I should consider a Clip-on. A small microphone that you can attach to the speakers jacket/shirt. This is most of the time the best option because with this you have very noise free audio and it is not that expensive to rent. He even suggested a place to rent it in Amsterdam. It is called It should be like 50 euro to rent it for a day.

The chat afterward with Toon

After I shot, edited and added text to the video I was pretty content on what I had achieved. I find it not bad, but it can always be better of course. But especially with the means that I had to create the video I was kind of happy with the result. Even more when Toon himself said it was nicely done. I asked him for some feedback and he said that some shots could be a little shorter to keep the flow in the whole of the movie going.
Another point he had were the words that I used. In some shots I had played around with the speed of the sentences that came into view. He suggested that I would choose one overall speed that the letters/words came into view and only change that if it was a real important message, like the call to action.

Conclusion: to sum it all up

I find it a great privilege to have a couple of friends who can give me professional advise on how to make a movie. I’ve learned a lot and implemented a couple of things from the suggestions they made. I’ve zoomed in on a couple of shots where I wasn’t sure it was sharp enough. I’ve tried to implement the rule of Thirds as much as I could and changed the speed of the words that came into the movie. The final result you can see here:

Thank you so much Bob and Toon! Check their professional profiles and websites in the links!

– Bas

My Notebooks and what I’ve learned from keeping them

My notebooks. This is a thing. I’ve been very lavish with the use of paper these past couple of months. Acquired knowledge that has been stored in more than 10 notebooks. Half of it for the crowdfunding campaigns. I’ve learned a couple of lessons for this.

1. Categorise the subjects

This is one of the most important things to do. Else you don’t have a clue what’s inside of these books. Normally I started out by writing a title on the frontcover. Something like “Notes on Delitelabs” or “Lectures and interviews” or even “summaries on articles”. But this stays very vague on what the notebooks actually can help me with. So a couple of weeks ago I began to read them all and provide the cover with all the subjects and contents of the notes I took. It looks like the image below. The handy thing about this is that if I want to write an article now I can just search up the subject I want to write about and start typing.

My notebooks

2. Start Transfering to digital Straight away!

I started to late with transfering what I done research on to the digital. This is I think not uncommon. I hear many people not implementing what they learned or forgetting it all together. Especially when you go to lectures people often forget their notes. Now that I begin to have it all in one place it is like a database of knowledge that I can search very easily in. I really love that Idea. A literal accumulation of knowledge that, when used proper, you can have massive impact with. Or at least… I really hope for it.

3. Start implementing straight away

This is one of the biggest mistakes that I have made. I know that I’m not the only one, but that doesn’t make it less foolish of me. Put to use what you have learned straight away. This is how things are actually become intuitive after a while. There are so many things that I’ve written down on how to do certain things that this abundance of stored knowledge is sometimes like a big wave that overflows me. Overwhelms me and I forget it all. Now when I read my notes, which lately have been frequently, I’ve been starting to implement it more and this feels kind of cool. It’s like having a very big manual on how the subjects that I’ve been working on (personal development, digital marketing and crowdfunding) actually work and how you can implement it to learn and use it yourself.

4. Keep only the good

You make notes on loads on different things. What do I need to do today? What have I learned from this lecture? What do I want to get from the supermarket? All different lists on things you have to write down because otherwise you forget. What I have been doing with my notebooks is cutting down on the things that don’t have any purpose or interest for you anymore. Just rip out those pages and feel free from the irrelevant topics that lost their meaning to you. This leaves only the good stuff for you to learn from and keeps your head clean on what is really important, applicable or interesting.

So as a conclusion

I’d say keep categorising my notes, start accumulating them digitaly, or even better online so other people may also benefit from my findings, start implementing what I’ve learned and keep editing my notes. I think that sometimes it’s better to do instead of being paralysed by the thinking process. And that’s what I’ll try to do more.

The crowdfunding video: Chaos!

One of the things that I’ve noticed during my time at DL and working on the crowdfunding campaign. If you think you prepared well enough, think again.

Change of Launch Date

We prepared to launch for our company, Delitelabs, Which was to be launched at October the 19th. This because then we would have time to prepare our networks, create a crowd and create contact lists to call when the time has come. A little over two weeks ago another idea arisen. The idea that we would have two crowdfunding campaigns running at the same time. One starting in the second week of the course, this week. And the other at the set date that we had set previously, the 19th.

This would be no problem for me. In my head this would mean that we could also use the crowdfunding campaign of the participants as a experimental CFC, and we could advise them to best implement it, but that was not what happened. In the first week of the course there has made a decision that we run the crowdfunding campaign with the participants. They would have a large roll in this and could use their networks to spread the message. I think a pretty good move, but this also meant that the video has to be made in one day, because the launch was planned on that day, yesterday.

How not to create a video

The video would have been made without a team, without expertise, without a plan, a budget, a script or even the right equipment to film the video. I’ve said that I would do my best, but that the quality of the movie would be very questionable at best. At the day before I’ve asked some advice from a friend of mine in the movie business, Bob van Schaik, about what to best do. He also advice very much against it, but if we should go through with it we should have a decent camera and audio equipment.

In the morning I stretched the importance of the equipment and the lack of all the things above. But that is off course not in the entrepreneurial spirit. Go, Go, GO! I’ve tried to do it on my own, but I don’t like the outcome of the movie. It is just of too poor quality. I feel like I’ve put people down and that just sucks. This morning we have decided that we are going to do it differently. Waisted a minimum of 9 hours creating something I’m not proud of. One of the first things I’m really frustrated with since I’ve joined DL. The lack of planning and budget when you work in a startup.

We didn’t finish it, because it was just not good enough and lacked audio but here it is…

We saw that it was a mistake to create a movie on such short notice. Especially with the long list of things we needed and didn’t have. So hopefully next time we’ll chose another path to create a movie, with a little of a lot more preparation.

See the followup post on how the creation of the movie went after this.

Hope you did also enjoy my whining once in a while.

– Bas

Second talk with my substantive supervisor

Today I had a talk with my supervisor about my proceedings, followups and the concretisation of my Plan of Attack. The new PVA was posted on the 20th of June. Remarks from the last time were about the subquestions that were not well enough defined. Today when we were talking about it. It seems I need to change the main question due to changes made in the substructure of the subquestions. I need to think more about the concrete idea what I want with my main question, which can be for example: Creation of a crowdfunding campaign toolbox / Campaign movie about the course of your research and implementation.

The main question was to large

Moreover the research I’ve done so far which leads me to believe that the implementation of my findings will be way to much work for one person to do on his own. There are whole teams implemented to work on crowdfunding campaigns from what I’ve seen, heard and read so far.

When is my thesis a success?

Another thing is the success. When do I think that my thesis is a success? So in other words, how will I define that success? So that I know when I have reached it. Another question to ponder would be: What is our message? That’s indeed exactly what we have to figure out. One sentence or a few words that define our mission as a company. So that we can use that message as a tool to filter out actions that we need to take or not.

Conclusion and my follow ups

Two places where I can look for answers are Experts and having interviews with them. Which I’m currently pretty busy with, next week I’ll be speaking with a crowdfunding professional and a online marketing professional to see if I can learn something from them or to see if they have any suggestions on how to move forward with my endeavours. Also take a look at the competition how they do it. Take notes. This last one, I had not thought of yet, so this one I could pretty much benefit from. Food for thought!

– Bas

Wednesday 15 feedback on PVA

Wednesday I received the feedback from Mark Boerrigter for the first draft of the PVA. He and Eric Kramer discussed this and combined their notes which mark exchanged with me. There were two main parts of feedback that needed to be revised.

The two main points of feedback

First was a better described review of why we need a crowdfunding campagne and not some other product that could maybe suffice the needs that the organisation has. It was not clear in my PVA why it was necessary to have a crowdfunding campagne instead of a marketing campagne or a better way of funding. The reason why a crowdfunding is the ultimate solution is not yet been transpired.

Secondly the methodology has to be better. Meaning that the explanation on how to answer the subquestions lack a sense of concreteness. Questions to ponder to make the methodology better could be: When are these questions actually answered? Why are these questions important to answer? How exactly are they going to be answered?


These two aspects will be worked out in the course of the next few days. The deadline I set for myself is the 20th of June. Then I will send Mark and Eric the link to my website, so they can review it for further inspection and feedback. Alongside this I will also work further on some basic things I can do for the crowdfunding campaign, like how to go about social media and further followups on the movie that will be made for our crowdfunding campaign.


A small overview on the last two months

The Plan of Attack has been filed in, so this will be my first post after finishing the plan. Time to let you know what I’ve been doing these last couple of weeks. During this period it has become very clear that maintaining efficiency in a company, any organisation, is one of the most difficult things to do.

A mayor learning

Another mayor learning is that, when you have a fairly new company the rules can be more easily bent. Things just need to get done, no matter the resources that are maybe missing. This way we were amazed by the things that can get done without money. Every piece of furniture that has been collected in our building, which is over one hundred chairs, fifty desks, more than 30 whiteboards and over 20 laptops, are arranged for free, I repeat: for free!!

Research on Crowdfunding and contact with a moviemaker

Today there has been conducted a lot of research on crowdfunding, I’ve read a couple of interesting articles on the necessities of a good crowdfunding campaign. There has been contact with a few people who can be of a lot of assistance to my research as well as the implementation of the crowdfunding campaign. In the last month three different film schools in Amsterdam have been contacted, which one of them was kind enough to help out, SAE. Read about it in my other articles where I write about the first meeting with two teachers of SAE.

To do a crowdfunding campaign there is a lot needed. And when I say a lot, it is actually a shitload. Therefor we want to divide the tasks at hand and do it of course as cheap as can be. From the literature, but also a couple of interesting speakers there is a framework being put down how to do a successful crowdfunding campaign.

The first findings on useful information on how to implement tools and methods for a successful crowdfunding campaign will be shared with the next post.


Working in a startup is actually never dull. You never are going to know how the day is going to turn out or what will happen next. When you work in a startup you have to be fast on your toes, a skill I have yet to learn, but I’m working on it.