Delitelabs the last course

It’s strange after such a long time of working at DELITELABS that I didn’t tell about one of the biggest parts of being at DELITELABS. The interaction and the bonding with the students. Three times I had the privilege to work with a group of people. Almost all of them refugees and most of them from Syria. I never met anyone before my time at DELITELABS that was actually from Syria, but now I was surrounded by them everyday. I have to say we dutch might learn a thing or two in hospitality from these people. Every course I bonded with them more. Each course I became a little bit more attracted to these people. Until finally the last course it felt like one big family.

A couple of pictures

I think especially the new location we went to combined with a lot more activities we did together lead to this kind of bonding. From strangers to friends or even family was very special for me. To show you who they are here is a picture.


I come to love these people. Our time together at UT Prototyping week was just amazing and the way we finished our course last Wednesday was just unbelievable. This Wednesday they had “graduated” from DELITELABS. They had delivered their pitch to a large crowd, got feedback and a round of applause from the board of entrepreneurs that judged them after. Here is for example during the preparations for the pitch evening on the UT. The one who is looking is Adel, one of our students.


In the following picture you see me working with Violeta, our communications supervisor, and Maddi, one of our students that on the last pitch event got promoted to be our new coordinator.



Working with all of these people was such a beautiful and magical adventure. If they have a place for me in the future I would love to work with them once more. Every time there are new opportunities and new people to meet and help. I’m so grateful to say that I’ve made many friends in this period of my life and learned a great deal from them and myself as well.


Communications Plan DELITELABS


  •       Showing the positive effects of economic integration
  •       Creating a community
  •       Having a successful crowdfunding campaign
  •       Associate the brand with creativity, entrepreneurship, success values
  •       Disseminate no borders philosophy and equality values
  •       (HOW) Placing Delitelabs in the startup ecosystem 


  •       Smart educated refugees between 20 and 30
  •       Unemployed local people between 20 and 30
  •       Companies with a social department to fund initiatives
  •       People that are related with other initiatives involving tech, business and innovation


  •       Is easier to startup a business after the program
  •       Our program helps to develop economic integration
  •       Delitelabs is a professional education
  •       Delitelabs is a big step to develop yourself: professional and personal
  •       We want to empower people who don’t get much chances
  •       We tell personal stories


  •       Geographical Scope: Amsterdam, Nederland, Europe
  •       Tone: Smartass tone.
  •       Super smart responses in a super nice way.
  •       Open mentality to criticism. Questioning
  •       Suspense. People are exciting to know what’s next
  •       Resourceful. We get the things done
  •       Hands on and learning by doing



  • An event on the 29th of September where we will have a public lecture given by Founders 
  • The prototyping week at the University of Twente the 10th till the 14th of October
  • The final pitch event which will be on the 19th of October


  •       Web
  •       Blog
  •       Facebook
  •       Twitter
  •       Linkedin
  •       Instagram
  •       Youtube / Vimeo

It is important to standardise the visualisation of the different communication means. Although these may differ for each communication tool we use, in our case a set of social media platforms. Which are the following media outputs:

Web with basic information about the project. We need to show more the power of the organisation by the faces of the team and the board behind it.

The strategy of content marketing needs a good content generator. Blog categories:

  1. Successful stories
  2. Events review
  3. Diary
  4. Program (During the program 1 chronic everyday)

  •       Publish our own blog content
  •       Team strengths
  •       Good indicators
  •       Program explanations
  •       Another news and inspiring stories from other pages and blogs
  •       3 times/week: 1 picture and 2 blog posts (it could be one external content too)
  •       Alumni group. This is our community! We should share valuable content: job offers, events… We should have a extra person taking care of it and posting 3 times per week. (Adel?)

  • Gifs that show the problems that we are solving
  • We share the content of blog. Daily interactions with related profiles and persons in the themes innovation, creativity, entrepreneurship and social initiatives.
  • 200 tweets explaining the program and the feelings that your have during the program #adayindelitelabs
  • 200 tweets #delitelabsisforyou explaning why you should apply.
  • At least one post a day



Within this text I will lay down all the reflections I have for myself. What I think went well during my internship at DELITELABS and which things I can improve on. First I want to say that my time at DELITELABS was just amazing. I met so many special and inspiring people, learned so much and enjoyed myself meeting a whole variety of different cultures. I can’t even begin to describe the fulfilment I have felt during each pitch event I helped organise. I felt so proud of every single student I saw on that stage and see how they explained their projects, oftentimes with such inspiration that I occasionally shed a tear during these events. Some of them I still see as friends.

So now, without further ado. I will reflect on this amazing journey I have taken with DELITELABS.

In this reflection I will have a number of subjects I would like to discuss with you:

  • Working in a startup
  • Step up!
  • writing a blog, shouldn’t you post more regularly?

Working at a Startup

Time management

So, one of the first things I will touch upon is time management. Time management is essential. During my internship I had constantly the feeling that I was thrown in the deep.Mostly because I had no estimate on the amount of time it would take for the job to get done. And when you don’t have a good estimate on the time you spend on a task it gets really tricky to schedule or plan a strategically structured plan, like I had to do with the combination of writing this blog, run a crowdfunding campaign and doing all the border activities at DELITELABS.

Structures and systems

So there’s definitely much to learn in that area, but I’ve seen also already a lot of progress. Since I’ve been seeing the problems of unclearity at DELITELABS I’ve tried to implement a couple of systematical interventions in my activities. For example I had a mailbox which was completely unorganised. No labels, no folders and an inbox with 1800 messages of which a couple of hundred unread. In the last period of my stay at DELITELABS I’ve decreased this number to 0 and everything well organised in folders and labels.

Another examples are all my notes (At the moment I own ten notebooks filled with summaries on articles and events, lectures and workshops) that are well organised and provided with catalogue on the front jacket to find the information that I want in a heartbeat. This actually already provided me with such advantages. Everything, or at least most of the interesting things that happened in the period at DELITELABS, I have documented. The stupid thing of me was that I didn’t put the notes immediately into blog posts. On the other hand, otherwise I hadn’t learn the real value of well organised documentation.

Maybe a bit personal, but when I was a couple of weeks into DELITELABS I’ve actually done the same thing with my finances. Since approximately a half year I keep real close track on my financial situation and this has been such a help. I owe this also for the larger part to a book I read that is actually written by one of the leading figures when it comes to content marketing, Ramit Sethi.

Step Up!

I’m also very grateful that I was surrounded by interesting people at DELITELABS that really pushed me forward and let me learn and even fall on my ass sometimes. I remember a very nice evening where we had a late meeting. After the meeting we had a kind of photo shoot. We needed pictures for the blog from ourselves, so after the meeting with monkeyed about and took the pictures. The new communications team was just 2 weeks working with each other and had gotten to know each other a little better. Violeta was the newest member of our team. In Valencia she had worked already a couple of years at an incubator. Therefor she had experience in the startup scene as a communications expert and lecturer in presenting and pitching. I was wondering if she could give me some pointers for me to work on. She told me that she thought that I was being too careful. I should take more ownership of the activities you do and have better focus on those in stead of trying to do everything at the same time. In other words say no more often and be careful on which things I could lose my focus on.

For these last couple of weeks I’ve been trying to do just that and my work improved, was more proactive and got some compliments on my behavior. This cool twist was very nice to see and I will implement this more in the future. Focus and ownership of your work.

Writing a blog, shouldn’t you post more regularly?

One of the most regretful things of my internship was the delay I had with my writing. It would have been so much easier if I had just written one or two articles every week. Now it was total chaos at the end. I had everything I wanted to write, but on paper in stead of digitally. Just plainly, stupid. This I could have prevented so easily. Like John Rohn said: “Things that are easy to do are also easy not to do”.

But the choice of writing the blog I will never regret. I’ve said this a lot within this blog, but I really have to say it again. I’ve learned so much from writing this blog. One thing in particular and that is that I want to keep doing it after I’m done at DELITELABS. I’ve really enjoyed analysing a subject and try to convey the learnings through a blog. I’m planning to go to Spain after my time at DELITELABS and I will continue with writing about the subjects I really care about or find interesting enough to write about. For example, there are still so many people I would want to write an article about or/and want to interview. This is one of the things I want to be busy with in the future.

Workshop Montage video

This workshop, attended at the Filmschool of Amsterdam was a couple of months ago, luckily I’ve written down the notes for it. During the negotiations with our former moviemaker I had also a couple of workshops on the preproduction and postproduction of a movie.This workshop was particularly for montaging principles that you could use and why and when you should use them, also with a little help from some links I found.

During this workshop we talked about two types of cuts in a movie, sensible cuts and non-sensible cuts. But before we get into these there should be a small explanation or digression of movie theory. Let’s talk a little bit on how a movie can be dissected. 

Three Acts Paradigm

Three Acts Paradigm

Almost every movie can be divided into three main parts, derived from the theory that was created all the way back to the Greek philosopher Aristotle and is called the Three Acts Paradigm. This says that every story has in the basics three parts:

  1. Setup

    • During this act all the major characters get introduced, the setting of the movie will be shown and the confrontation or problem of the main character will be introduced. This act could also be called the introduction because it introduces all the main elements of the movie.
  2. Confrontation

    • The confrontation is by far the longest act. This is where the story gets unfolded. Here the stakes escalate. The last part of this act is mostly a situation where “all hope seems lost”. Just before going to the next act, which is the resolution act.
  3. Resolution

    • Mostly this is the shortest part. The part where the final confrontation with the villain is being played. The last fight of Bane and Batman in Dark Knight Rises for example.

The two types of Cuts

  • Sensible cuts
  • Non-sensible cuts

Montage is all about cuts. But why even cut? Well there are practical and dramatical reasons to do this. 

Practical reasons

There are a couple of practical reasons to cut. Cutting, montage or editing is what makes a movie come to live. The two practical reasons to cut are to:

  • Turn to another scene
  • Keeping moving persons and object in the view

Dramatical reasons

You want to make your audience feel a certain thing. Here you can also play with the montage of your movie. How you montage it is closely linked on what of an impression people get from it. A very quick edit you often see in action scenes and improves the feeling of excitement of the watcher. Here are the main two reasons that I got from the workshop that could help to dramatise your movie/plot.

  • Letting the audience show the imagery from another perspective (literally as figuratively)
  • Relation aspect plays a part

Kuleshov Effect

Kuleshov effect

The Kuleshov effect is a very interesting effect documented by Lev Kuleshov, a filmmaker in the early 20th century. This has everything to do with the editing of a movie. When a neutral face is been displayed and the next shot is food, we perceive the person as being hungry. When the next shot is a woman, we think the person is in love or when the next shot is a graveyard we tend to think that the person is sad. So we link the way of editing or the way the montage was done subconsciously to an emotional attribute we give the person on the screen.


Some of the principles of this workshop I knew already, but it was a good refreshing of my memory. I try to implement this in the movie we are going to make, so this might be a very handy refreshment to have. To see the movie I’ve made for the crowdfunding campaign click here.


Am I qualified to assess these people?

Another thing that was necessary for our course were the job interviews for the new participants. I could actually do a couple of the interviews for the second course. At the time we were more or less with the three of us, Michaela, Christof and me. Although I think I can fairly say that the work involved was much more than two fulltimers and an intern, but on the other hand I really liked this because this meant that I could do a whole variety of different things at the office.

This also meant that due to the abundance of tasks I could do I had so much to choose that I oftentimes choose too much and ended up rushing to finish it. The biggest learning from this internship for me was that I need to get focus to be really productive. Or better said, really have an overview for myself to stick to. But that’s that’s for another time, probably the reflection and recommendations.


English and Entrepreneurial Spirit

Now, I got the opportunity to do a couple of ‘job interviews’ for the participants of the new course, the second course in Amsterdam. Basically there were two factors I had to take into account: the quality of their English and how big their entrepreneurial desire was. I tried to do that by having a checklist on what I wanted to ask. I was asked to question the potential participants about their background, who they were, what they wanted out of the course and assess during the interview what the quality of their English speech was.

Transportation Costs

But also the cost of the transportation was a big point. We had gotten money from the municipality of Amsterdam to support our students with transportation money. Many participants had to drive the train for 1 hour or more in just a single ride. One student had to come all the way from Hoogeveen and had to drive 5 hours a day, just to attend our course.


It was as well a privilege as a burden to do this task. I had to choose which people were “good enough” to be on the course and which weren’t. This was not only hard because I had never done this before, but also because you had to choose people. In other words tell that some of them are just not qualified in our opinion to be an entrepreneur. To let people down like that is really hard.

I noticed the same thing during the talks I had. It was the strange feeling I got when I know a person was not qualified for the job, but it was just the beginning of the conversation. What I could’ve done is pointing it out and quit the conversation, but something hold me back and let them finish the conversation in total. Trying to fish for something that pointed me in the other direction in stead of putting a line through their name, but then again an interesting experience to sit once on the other side of the table.


We fu*%@*ng did it!

Great news! We reached our goal! We started out on the 6th of October with our launch. Especially in the beginning there were still some things we didn’t account for such as the time the CF platform needed to revise and check the campaign we wanted to launch. Check my post on the launch of the crowdfunding campaign.

DELITELABS Crowdfunding campaign target acquired

We set our goal at €3000 and already in the first day of the launch we got our 25% of the target amount. This was a great milestone and we were very happy with that amount. The days after that were pretty hard to watch because the money was coming in at a very slow pace after the first day. Although we already knew that because of the research we had done. The first days and the last days are the days that you get the most amount of money in your account. See the post about Steve Vick about this.

Already in the beginning we made it very clear that we had different sorts of donators that wanted to spend money on DELITELABS students. Small donators who would give not more  than a few euros and not more than 10. The middle class which would give us from 10 euros to 100 euros and then you had the bigger fish that would give anything above hundred euros.


Luckily we had an arrangement with the UT to collaborate. See here the first meeting we had with a couple of members of the UT. Not so long ago, just before the beginning of the last course we negotiated with them to run a prototyping week for our students in the 4th week of the course at the UT. I had responsibility within this project to arrange the connections between DELITELABS, the UT and some of the Student Unions of the UT. See my preparations for this event in this post.

We could stay there for a week and on the fourth day of our visit, Thursday, we could have our students do a pitch for a large crowd. The crowd didn’t only consist of members of the University of Twente, but all kinds of investors and other entrepreneurs that were linked to Designlab, a faculty of the University of Twente that stimulates entrepreneurship among students.

The big donation at the Pitchnight

So also a big opportunity for our students to actually give a pitch for a great crowd. Great practise for the last pitch event that would be the week after on Wednesday. I was pretty nervous for our students. Especially a couple of students were working hard, but the pitch didn’t quite come out yet. Too much unnecessary details put in, to plain in the way they spoke of their projects, too little showmanship. We helped them all day with the preparations for this and with success. I was so proud of those guys. They pulled it off, they did it. At the end of the pitches people were so enthused that the board of Designlab decided to support our students with €2000! The money we needed because at that point we had already €1200 in our crowdfunding campaign. A couple of days later the money was in our Crowdfunding campaign in One%club and we had made it!!


Sometimes it’s better to have multiple clients and not only focus on the people who you think will do most of the lifting. This time we have shown that one big fish, Designlab, can be just what you need to reach your goal.

Privileged I felt and still feel to be a part of this. Making the lives of our students a bit better!

– Bas

Trello: an organisational tool

What is Trello? Well, I’ve asked myself that same question. It’s a tool to have better overview of the workings and activities  that your team has to do. It’s a very handy tool to have and has a changeable structure that can be changed by own discretion. Here is an example of how it looks:


Example Trello

How it works

Here you see the structure of this Tool. It is been divided up into different categories. Here you can post the things that needs to get done, how it should get done, what sub activities need to get done to finish the activity as a whole. Backlog are all the activities that will be worked on in the whole scheme of project or period. The backlog an be assigned to someone but it kan also so that the activities have not been yet assigned to anyone and mostly this means that the activities placed in these columns are not yet urgent enough to take them into account for the coming period.

The organisation of the activities in this tool are pretty straight forward. It’s based on drag and drop. So if there are activities that need to be worked on this week then you can drag these activities in the column of this week and the same goes for the activities that have to be done that same day(this WEEK). The things that are done you can drag to the column DONE.


This Tool has made the workflow of our team already way more streamlined than the months before we began to use it. Especially when you look at the amount of activities you can cocreate in this sense. Everybody has a good overview of what needs to get done, how to get it done, who is responsible and who can help with the activities.

Although it still difficult to totally switch to this way of working it already left it’s advantages in productivity and the overview of the things that need to get done.


First blogpost for DELITELABS

Today, 20th of September, was all about communication. One of the first days that I could actually be totally into the output that we provide as a organisation. This output should lead to a couple of things for us. We want to build a crowd around our venture so if we launch our crowdfunding campaign it will have a higher chance to succeed. Secondly we want to get more awareness so we will have a better ground in negotiations with other ventures or institutions. And lastly we want to let people know what we do and why we do it.

Our savior from Spain


A great help with this was Violeta, a woman who has come all the way from Spain to strengthen our team. This woman, 30 years old, has already a lot of experience in the field of communication and especially with organisations as ours. Read here about our first meeting with the new communications team. Here we also discussed many interesting things on communication within an organisation but even more on the output that you provide as a venture.

Blog, Instagram and Twitter

Today I was in charge of three types of output, which was actually a handful at first. I had to write the blog, my first blogpost for Delitelabs. I was in charge of Instagram and Twitter. I was given a few instructions to begin. The photo’s that we put on Instagram should be, if anything, beautiful. So this meant: good lighting, good framing, interesting setting, nice coloring. A few posts a day will do. Short strong sentences that resonate with the viewers. So here are a couple of examples:

Halah Instagram Delitelabs

Post text
delitelabs Mapping out your life, a practice of getting to know yourself.#adayindelitelabs #refugeestakeaction #knowthyself #lifeplanner #lifeplan

Delitelabs Postits

Post text
delitelabs Assessing the situation afterwards reduces the chance of mistakes the next time. #adayindelitelabs #learning #scrummaster #refugeestakeaction

Samer Presenting Delitelabs

Post Text
delitelabs Pitch training. “Short and sexy”#adayindelitelabs #refugeestakeaction #pitch #innovativeideas #learning #business

I especially like the phrasing of the last one. “Short and Sexy“. Violeta tells me this phrase oftentimes when I need advice. Even if it’s the same advice she has given me, it always pushes me a little harder into the right direction. To read a little bit more on Violeta check our blog!

About the blog by the way… This was the first day that I had to do the blogpost for Delitelabs. Although I have made already plenty posts on my own blog, writing for someone else is a whole other story. I was pretty nervous and really was looking for the right angle. The perfect tone. Again Violeta was there to help me out. Not specifically with the blog but with the push that I needed:

“Perfection is the enemy of productivity.” – Violeta Garín and many other before her

I just started writing and after some time the post was done. We looked over it together and polished it here and there where we could improve readability, SEO and attractiveness. After that I got a compliment and that was it. A great day, with a lot of learning moments.

Thank you Violeta!


It was a great experience to be in charge of the communications this day. I learned a lot on how to use Instagram and Twitter and writing a blog in a different form than I’m used to. Twitter is all about short, sexy and with a high value rate. Instagram is all about spreading beautiful pictures. Also writing the blog was a interesting to use, because it had a couple of tools to check your the quality of your SEO and the readability of your post.

Feedback and reflection on the movie

Before and after I made the movie I have asked Bob van Schaik and Toon Koebrugge for a few tips and feedback on the movie I made.

The chat with Bob

Before I did the movie I had a chat with Bob about the movie. He gave me a couple of points on what I should do with it. He gave me elaborate response. He gave me a couple of books that I could borrow from him and which I am using, like “Video Marketing in 60 seconden” by Pelpina Trip, “Bedrijfsfilms zijn uit, videomarketing is in” by Wim Symoens and “Formats de next step in content marketing” by Aart Lensink. To read about the summaries of these books click here.

Viewing direction and the Rule of Thirds

As I was saying, Bob gave me a couple of interesting tips on how to go about the movie that I have shot the day after we discussed it. First of, when I am filming a participant and it is a shot like an interview. Be careful that he doesn’t look in the camera, but slightly next to it. If the viewing direction of the participant is to the right, make sure that the you have more space on the side where the participant is looking at. Here I should also implement the the Rule of thirds. When you look further at the subject of framing. The eyes of the person in front of the camera should always be on vertically one third of the screen like this:

Flexibilian framing

Also place the participant between objects if they are objects around him/her. With this He told me I had to be sure that the background is interesting to view, that not only the participant is the object of interest to the viewer but also the background. This makes the shots that you take more interesting to the viewers.

The interview: open questions and shut your face

Another two tips of Bob were the open questions. This seems very fulsome to add, but one of the most important elements of a good interview. Questions that start with: what, how and why. And with that. As human beings we have the natural tendency to acknowledge our fellow man, especially in conversation. He pressed that I should shut my mouth and just nod at best. This is one of the biggest reasons so much recorded audio by greenies is ready for the trashcan.

A few final notes

The last tips he went over pretty fast, but still very valuable if you ask me. I had experience with fucking up footage and this is one of the things he warned me about. For example the footage not being sharp. He said I could easily foresee this by zooming in completely and make sure that I make this zoomed in image sharp and go from there. Another is a headphone set, to really hear if the audio is free of noise, or at least as much as possible. With that the last tip he gave me. To record good audio, especially in an interview I should consider a Clip-on. A small microphone that you can attach to the speakers jacket/shirt. This is most of the time the best option because with this you have very noise free audio and it is not that expensive to rent. He even suggested a place to rent it in Amsterdam. It is called It should be like 50 euro to rent it for a day.

The chat afterward with Toon

After I shot, edited and added text to the video I was pretty content on what I had achieved. I find it not bad, but it can always be better of course. But especially with the means that I had to create the video I was kind of happy with the result. Even more when Toon himself said it was nicely done. I asked him for some feedback and he said that some shots could be a little shorter to keep the flow in the whole of the movie going.
Another point he had were the words that I used. In some shots I had played around with the speed of the sentences that came into view. He suggested that I would choose one overall speed that the letters/words came into view and only change that if it was a real important message, like the call to action.

Conclusion: to sum it all up

I find it a great privilege to have a couple of friends who can give me professional advise on how to make a movie. I’ve learned a lot and implemented a couple of things from the suggestions they made. I’ve zoomed in on a couple of shots where I wasn’t sure it was sharp enough. I’ve tried to implement the rule of Thirds as much as I could and changed the speed of the words that came into the movie. The final result you can see here:

Thank you so much Bob and Toon! Check their professional profiles and websites in the links!

– Bas

Yet another marketing expert met by coincidence

An interview with Jordan Pijnenburg. I find it so interesting that when you dive in a subject that you tend to find the people that are connected to that subject. Some people say it is the universe answering your desires, others say faith and there is a group that calls it the Law of Attraction.

Jordan Pijnenburg – Sales/Digital Marketing Expert

The mechanisms of these thought experiments tend to work for me, but I have to say the theoretical framework of most of these metaphysical concepts I find not very meaningful. For me they don’t give a satisfying answer to these questions. But I get distracted.

I met Jordan on the street when I was working at a sales job that I’ve been doing the last couple of months. Jordan works in sales as well, but after a couple of minutes it became very clear to me that he had a lot more experience in the field of digital marketing as I had. Not long after this I asked him if he was open for a chat on this, where I would show him how we worked at Delitelabs and if he had any tips that he could share with me. He was more than happy to go over a couple of things and so it happened that we planned an interview. Yet another expert I could learn from!

The interview

Before the interview started I wrote down on one page on what I wanted to go over with him. I wanted to show him our Social Media output, our blog, I wanted to know about frequency of Social Media output, SEO and some tips on efficiency and effectiveness of digital marketing in general.

The blog & SEO

We started out with the blog. I showed him our blog and what we did already did to improve the awareness and engagement of our business. We showed him a couple of things that we did to improve our blog and make it more noticeable for our readers.

One of the first tips I got from him was to have contact with other blogs. Try to write about what you read about other blogs and point out what you like about those blog posts. If you connect in this way you are more likely to create awareness for yourself BY providing traction towards the other blogs. In other words “be nice to others”. Also the other way around. When you would write an article about a subject like entrepreneurship or a personal story about one of our participants that is good enough, ask the blog you’re connected with to post this on their posts. Ramit Sethi also talks about this and he calls it “guest posts“. This is how he creates lots of new likes, clicks and therefor impact.

There are a couple of plugins you can use to check and measure how well your SEO of your blog is. Luckily we already have two of these tools built into the blog of Delitelabs.

SEO Delitelabs Blog

Facebook, Engagement and Awareness

There is also a lot to say about Facebook. Facebook has a lot of features you can use to improve your company page. We could see that our page was the last two weeks degrading in worth. Worth as in the amount of people that have been reached and engagement in our page. From around 4000 that we reached in a week to 1750 people right now. He advised me two very general but important things to take into account.

Target audience

First, we have to look at who is our main user or target user. Male, female, old, young, newcomer, etc.. We can check this in the analytics of Facebook. This can be very interesting to see. Below is an overview of these statistics and I’ve also done a couple of other posts on this, but here it is again as an overview of our target audience.

Delitelabs Facebook Target audience

Here you can see that our target audience is almost a fifty/fifty rate between male and female. That most of our target audience is between the age of 25 and 34 and that most of the people that come to our pages are located in the Netherlands. Interestingly, but also very logical is that the second group is from Spain, because we had also a settlement in Valencia.

Another great feature of Facebook Insights (analytics) is that you can view at what time and day your audience is most active. Below two examples of our Facebook page. This is very important because this effects your engagement and reach/brand awareness. The first example is a graph that shows the general times of the week that people are active and the second is an example of a specific day compared to ‘the normal day’.

The normal Day

Delitelabs facebook page days of the week and views


Delitelabs Facebook page views at time of the day

Engagement and Awareness

We talked also a great deal on engagement and awareness. He said that it was clear, and I could concur this from other well known entrepreneurs that I follow, that awareness doesn’t necessarily means improving engagement. But Engagement definitely improves awareness. We talked about ways I could increase the engagement of our Facebook page for example. One of the ways is to create discussions on our page. We can do this by asking questions to our audience. Another thing is that you can have small questionnaires that people can fill in on how they feel about a certain subject.

Actuality and inspiring communication

Two other points of of communicating with our Facebook page is look at actuality and react to it. As in, if there is something very interesting in the news that a lot of people follow or watch, try to combine this with your brand. Another thing is when we continue on this s when there is something that is happening in our niche (refugees & entrepreneurship) than you can also immediately share this content and you’ll be thanked for the spreading of interesting content for your followers.

This also goes for inspiring messages that you put out yourself, e.g. the story of our refugee students. That’s another tip I got. Emotions work and sell. Try to get under peoples skin. Try to be inspiringly persuasive with your messaging. This works.

Conclusion of this interview


I had a couple of things that I want to go and implement more in our own way of spreading good messages and improving our following. I want to link more with other blogs about entrepreneurship. I already have a couple of blogs in mind that I find interesting and have a lot of content to share about starting your own business (Ramit Sethi, Tim Ferriss, Tai Lopez, Simon Sinek and Emily Wapnick)

Follow ups / New Research

As a few tips Jordan gave me also a couple of new follow ups to consider. is a website that has many articles on how to be more visible on the web. Especially their youtube channel I should be looking at in his opinion. In the episodes that are called: “Whiteboard Friday” they go over a large range of subjects that all have to do with online visibility. From SEO, to link building, from content creation to Google Analytics. So I’m going to go over a couple of these videos and see if I can get a better grasp on what we can do in terms of spreading and SEO.

A Hashtag Trick

One last tip that I got from him in regards of Twitter and Instagram which I really liked he called “cheating hashtags”. When you put something out on twitter, you should load it with relevant hashtags. But what you also could do as in cheating, and you should be careful with this, to put hashtags that are really the trend right now in the comments of your Twitter/Instagram post. Bots will give likes to it, because they only react to posts that use hashtags that are really popular at the moment. At the time you have a lot of likes you delete the comment and you have a lot more awareness without your brand image getting degraded. And this is the tricky part. If people find out, this could also cause damage to your brand. But this is definitely something to think about of doing.

Thanks for reading and stay tuned for more interesting information regarding crowdfunding and digital marketing tips!