Feedback and reflection on the movie

Before and after I made the movie I have asked Bob van Schaik and Toon Koebrugge for a few tips and feedback on the movie I made.

The chat with Bob

Before I did the movie I had a chat with Bob about the movie. He gave me a couple of points on what I should do with it. He gave me elaborate response. He gave me a couple of books that I could borrow from him and which I am using, like “Video Marketing in 60 seconden” by Pelpina Trip, “Bedrijfsfilms zijn uit, videomarketing is in” by Wim Symoens and “Formats de next step in content marketing” by Aart Lensink. To read about the summaries of these books click here.

Viewing direction and the Rule of Thirds

As I was saying, Bob gave me a couple of interesting tips on how to go about the movie that I have shot the day after we discussed it. First of, when I am filming a participant and it is a shot like an interview. Be careful that he doesn’t look in the camera, but slightly next to it. If the viewing direction of the participant is to the right, make sure that the you have more space on the side where the participant is looking at. Here I should also implement the the Rule of thirds. When you look further at the subject of framing. The eyes of the person in front of the camera should always be on vertically one third of the screen like this:

Flexibilian framing

Also place the participant between objects if they are objects around him/her. With this He told me I had to be sure that the background is interesting to view, that not only the participant is the object of interest to the viewer but also the background. This makes the shots that you take more interesting to the viewers.

The interview: open questions and shut your face

Another two tips of Bob were the open questions. This seems very fulsome to add, but one of the most important elements of a good interview. Questions that start with: what, how and why. And with that. As human beings we have the natural tendency to acknowledge our fellow man, especially in conversation. He pressed that I should shut my mouth and just nod at best. This is one of the biggest reasons so much recorded audio by greenies is ready for the trashcan.

A few final notes

The last tips he went over pretty fast, but still very valuable if you ask me. I had experience with fucking up footage and this is one of the things he warned me about. For example the footage not being sharp. He said I could easily foresee this by zooming in completely and make sure that I make this zoomed in image sharp and go from there. Another is a headphone set, to really hear if the audio is free of noise, or at least as much as possible. With that the last tip he gave me. To record good audio, especially in an interview I should consider a Clip-on. A small microphone that you can attach to the speakers jacket/shirt. This is most of the time the best option because with this you have very noise free audio and it is not that expensive to rent. He even suggested a place to rent it in Amsterdam. It is called Budgetcam.com. It should be like 50 euro to rent it for a day.

The chat afterward with Toon

After I shot, edited and added text to the video I was pretty content on what I had achieved. I find it not bad, but it can always be better of course. But especially with the means that I had to create the video I was kind of happy with the result. Even more when Toon himself said it was nicely done. I asked him for some feedback and he said that some shots could be a little shorter to keep the flow in the whole of the movie going.
Another point he had were the words that I used. In some shots I had played around with the speed of the sentences that came into view. He suggested that I would choose one overall speed that the letters/words came into view and only change that if it was a real important message, like the call to action.

Conclusion: to sum it all up

I find it a great privilege to have a couple of friends who can give me professional advise on how to make a movie. I’ve learned a lot and implemented a couple of things from the suggestions they made. I’ve zoomed in on a couple of shots where I wasn’t sure it was sharp enough. I’ve tried to implement the rule of Thirds as much as I could and changed the speed of the words that came into the movie. The final result you can see here:

Thank you so much Bob and Toon! Check their professional profiles and websites in the links!

– Bas

Yet another marketing expert met by coincidence

An interview with Jordan Pijnenburg. I find it so interesting that when you dive in a subject that you tend to find the people that are connected to that subject. Some people say it is the universe answering your desires, others say faith and there is a group that calls it the Law of Attraction.

jordanpijnenburg
Jordan Pijnenburg – Sales/Digital Marketing Expert

The mechanisms of these thought experiments tend to work for me, but I have to say the theoretical framework of most of these metaphysical concepts I find not very meaningful. For me they don’t give a satisfying answer to these questions. But I get distracted.

I met Jordan on the street when I was working at a sales job that I’ve been doing the last couple of months. Jordan works in sales as well, but after a couple of minutes it became very clear to me that he had a lot more experience in the field of digital marketing as I had. Not long after this I asked him if he was open for a chat on this, where I would show him how we worked at Delitelabs and if he had any tips that he could share with me. He was more than happy to go over a couple of things and so it happened that we planned an interview. Yet another expert I could learn from!

The interview

Before the interview started I wrote down on one page on what I wanted to go over with him. I wanted to show him our Social Media output, our blog, I wanted to know about frequency of Social Media output, SEO and some tips on efficiency and effectiveness of digital marketing in general.

The blog & SEO

We started out with the blog. I showed him our blog and what we did already did to improve the awareness and engagement of our business. We showed him a couple of things that we did to improve our blog and make it more noticeable for our readers.

One of the first tips I got from him was to have contact with other blogs. Try to write about what you read about other blogs and point out what you like about those blog posts. If you connect in this way you are more likely to create awareness for yourself BY providing traction towards the other blogs. In other words “be nice to others”. Also the other way around. When you would write an article about a subject like entrepreneurship or a personal story about one of our participants that is good enough, ask the blog you’re connected with to post this on their posts. Ramit Sethi also talks about this and he calls it “guest posts“. This is how he creates lots of new likes, clicks and therefor impact.

There are a couple of plugins you can use to check and measure how well your SEO of your blog is. Luckily we already have two of these tools built into the blog of Delitelabs.

SEO Delitelabs Blog

Facebook, Engagement and Awareness

There is also a lot to say about Facebook. Facebook has a lot of features you can use to improve your company page. We could see that our page was the last two weeks degrading in worth. Worth as in the amount of people that have been reached and engagement in our page. From around 4000 that we reached in a week to 1750 people right now. He advised me two very general but important things to take into account.

Target audience

First, we have to look at who is our main user or target user. Male, female, old, young, newcomer, etc.. We can check this in the analytics of Facebook. This can be very interesting to see. Below is an overview of these statistics and I’ve also done a couple of other posts on this, but here it is again as an overview of our target audience.

Delitelabs Facebook Target audience

Here you can see that our target audience is almost a fifty/fifty rate between male and female. That most of our target audience is between the age of 25 and 34 and that most of the people that come to our pages are located in the Netherlands. Interestingly, but also very logical is that the second group is from Spain, because we had also a settlement in Valencia.

Another great feature of Facebook Insights (analytics) is that you can view at what time and day your audience is most active. Below two examples of our Facebook page. This is very important because this effects your engagement and reach/brand awareness. The first example is a graph that shows the general times of the week that people are active and the second is an example of a specific day compared to ‘the normal day’.

The normal Day

Delitelabs facebook page days of the week and views

Tuesday

Delitelabs Facebook page views at time of the day

Engagement and Awareness

We talked also a great deal on engagement and awareness. He said that it was clear, and I could concur this from other well known entrepreneurs that I follow, that awareness doesn’t necessarily means improving engagement. But Engagement definitely improves awareness. We talked about ways I could increase the engagement of our Facebook page for example. One of the ways is to create discussions on our page. We can do this by asking questions to our audience. Another thing is that you can have small questionnaires that people can fill in on how they feel about a certain subject.

Actuality and inspiring communication

Two other points of of communicating with our Facebook page is look at actuality and react to it. As in, if there is something very interesting in the news that a lot of people follow or watch, try to combine this with your brand. Another thing is when we continue on this s when there is something that is happening in our niche (refugees & entrepreneurship) than you can also immediately share this content and you’ll be thanked for the spreading of interesting content for your followers.

This also goes for inspiring messages that you put out yourself, e.g. the story of our refugee students. That’s another tip I got. Emotions work and sell. Try to get under peoples skin. Try to be inspiringly persuasive with your messaging. This works.

Conclusion of this interview

Blog

I had a couple of things that I want to go and implement more in our own way of spreading good messages and improving our following. I want to link more with other blogs about entrepreneurship. I already have a couple of blogs in mind that I find interesting and have a lot of content to share about starting your own business (Ramit Sethi, Tim Ferriss, Tai Lopez, Simon Sinek and Emily Wapnick)

Follow ups / New Research

As a few tips Jordan gave me also a couple of new follow ups to consider. Moz.com is a website that has many articles on how to be more visible on the web. Especially their youtube channel I should be looking at in his opinion. In the episodes that are called: “Whiteboard Friday” they go over a large range of subjects that all have to do with online visibility. From SEO, to link building, from content creation to Google Analytics. So I’m going to go over a couple of these videos and see if I can get a better grasp on what we can do in terms of spreading and SEO.

A Hashtag Trick

One last tip that I got from him in regards of Twitter and Instagram which I really liked he called “cheating hashtags”. When you put something out on twitter, you should load it with relevant hashtags. But what you also could do as in cheating, and you should be careful with this, to put hashtags that are really the trend right now in the comments of your Twitter/Instagram post. Bots will give likes to it, because they only react to posts that use hashtags that are really popular at the moment. At the time you have a lot of likes you delete the comment and you have a lot more awareness without your brand image getting degraded. And this is the tricky part. If people find out, this could also cause damage to your brand. But this is definitely something to think about of doing.

Thanks for reading and stay tuned for more interesting information regarding crowdfunding and digital marketing tips!

An interview with the German entrepreneur I met on a ferry

The day was a couple of months back. I had a long day of work behind me and I just got back from a course on storytelling. The course indeed was pretty interesting, given by a man called Eldridge. Me and Michaela Krömer, one of my supervisors, went there to learn more on how to present and tell a good story. I think we both walked away a bit wiser on this topic.

Two flies in one hit

Excuse me for my bad Dutch translation there. But to begin… It was already 10AM when Eldridge finished and luckily I had arranged that I could stay at a friends’ house in Amsterdam. Me and Michaela walked together towards central station where it went wrong, but I’m glad it did. I had taken the wrong fairy, which took me like an hour more to reach my friend. But in that time I’d met a very interesting person. Chris Mueller, an German entrepreneur and the owner of Creatando.com, was working with software that creates apps. One of the most interesting people I’ve met in person. A very creative person with an even more pragmatic mindset. Thinking in effective and efficient solutions that could be provided through the internet. I was flabbergasted and exchanged numbers, in the first place so he could give a lecture at Delitelabs. Later I heard that we were already completely booked till the beginning of September. I found this a pity, to wait for so long for a person who clearly had an interesting perspective on doing business. So not long after this I contacted him and requested if I could have an interview with him. He accepted and so started a very fruitful and intriguing dialogue.

What questions to ask an expert?

I had made a whole list of questions I wanted to ask him. Part on crowdfunding, but for the larger part questions about internet marketing, in the broadest sense possible. I wanted to accumulate as much as I could from the man. Therefor it could be that I could have been a bit more effective the next time if I demarcate better when I look back at the way I’ve done the interview. Nevertheless, it was a very interesting talk where I learn very much from. We started talking about his business, what he does, how he came about it and why he found the internet business so interesting in the first place, which was money. Later on it became abundantly clear that this was not the case, at least if you don’t have the right strategy.

He devised a piece of software together with a few other software engineers that can actually create an app in a few minutes or less. Really extraordinary software and I immediately saw the immense benefits of the the type of working. Software as it supposed to be. Quick, easy to use and for everybody beneficial. The creator of software, the user of the app and the buyer of the app. During this conversation he also handed me a couple of websites he uses himself to optimize and automate certain necessities as in content, posting, doing research and finding customers.

Useful Websites for internet marketing

archive.org is a website that is being used to look for the layout and content of a website a year or more ago, even before it existed. With this tool you can easily see when the owners have made changes and hereby you can estimate how the business is doing and if it is for example a potential client.

Another is buzzsumo.com. An awesome site, if you have the money for it, that can provide you with content that is about to go viral. You can search for the content by category, theme or keyword. You can imagine the interesting things you can do with services like this when you have an internet marketing company.

buffer.com is another awesome website, which is a bit similar to Hootsuite, which I describe in another post right here. Buffer.com provides you with a social media control panel. You can load your social media in here and can create, design and schedule your posts to be send to a broad audience. Hootsuite has the same functionalities only is a bit limited on the designing of your content, which is as basic as the social media you are already using.

A couple of questions on entrepreneurship

Do you see a difference between the entrepreneurs a couple of years back and now?

“Well the new entrepreneurs are working less for money. Most of the entrepreneurs that I encounter only are involved in projects that they actually like. I have the idea that ten years and more back there were actually more entrepreneurs who were doing it mostly for the money they thought they could earn when making it big. Many entrepreneurs nowadays have more heart for the projects and outcomes that they can achieve by setting up these projects. Also there is way more sharing in ideas then there was in the past. In the past people were way more secretive about there ideas. Now they really want to share and with a good reason. Most of them see the benefit of constantly grinding and remoulding their ideas, so they can evolve into better ones. “

What would your advise be to new entrepreneurs who are now starting to search of create new businesses?

The most valuable or important things to keep in mind are I think two. First of all you have to do the opposite of what everybody else is doing. That’s is how you divide yourself from the saturated crowd. Secondly, you have to have a very specific skillset and match the very specific topic or theme your are very interested in. When you mix this skill with a very specific topic or theme you’ll be able to provide very unique product and therefor you’ve created a very specific niche market for yourself. This way you have more enjoyment in the work you do and you will have way less competition. 

A couple of things on crowdfunding

We also talked on the subject of crowdfunding. A few things I already had read or heard myself, but Chris was able to provide me with a nice overview on a couple of ‘rules’ or guidelines on what to do with a crowdfunding campaign.

  • Have a website with a landing page and a video
  • Contact bloggers to write about your crowdfunding campaign and your product or service
  • collect as many email addresses as you possibly can so you can use these when you start a crowdfunding campaign.
  • the first three days a successful crowdfunding campaign will accumulate 20% of its goal amount
  • Use as many contacts as needed, in as many media needed to achieve your goal, which is most of the time a financial goal

As a conclusion

To revise myself already a bit, the interview I did was exhilerating, fun, very interesting and I have learned so much of it. To take in account for the next interview is to demarcate as a said the topics that I want to talk about and the topics I don’t want to talk about. When I do that I can have a better outcome of the interview probably. This interview was a great interview as I look at it through the perspective of personal growth and the understanding of marketing, but was pretty poor on the specific subject, crowdfunding. Next time I’ll try to prepare myself more in the spirit of crowdfunding.

The things I want to implement that I have learned from this interview are for example:

  1. If we have the CFvideo, post it on our landing page to attract attention.
  2. Contact more bloggers and other journalistical professions to write about us.
  3. Collect as many mail addresses as you can to spread the word of our campaign.

Thanks for reading!

– Bas

 

An interview with Eric van Heesen, founder Crowdfundy

Today I had an insightful interview with Eric van Heesen. He is the founder of crowdfundy, a crowdfunding advisory platform. I met him on the Campus Party, check my post on this. At this event there were a couple of very interesting workshops and lectures. Most of them about the subject entrepreneurship and what the most important considerations should be when you’re starting your own company. At this event Eric gave a free workshop on crowdfunding. Of course I was very much interested and took the course. Just before the course started I had a chat with Eric and explained a bit about DL and with that why I took this workshop on crowdfunding. During the workshop there was a small problem. The workshop was on the basics of crowdfunding. During the workshop I came to realise that I already knew quite a lot about the subject. Immediately after the workshop I thanked Eric and asked him if I could come by sometime for a cup of coffee to go over a few things on the subject of crowdfunding. This led to the interview I conducted today, 5 July 2016.

Questions prepared

  • What is a suitable crowdfunding platform for Delitelabs?
  • Which social media are mostly used in crowdfunding campaigns
  • Do you have some ideas on the rewards we can give away, or some examples out of the NGO crowdfunding campaigns you’ve seen so far?
  • Do you know social initiatives that were very successful on the crowdfunding market that you could name?
  • What would you recommend us to set our goal amount for the campaign?
  • Is LinkedIn a good social media to use during a crowdfunding campaign?
  • How I could find out what the conversion rate on average is with the crowdfunding campaigns done by NGO’s?
  • Do you have any tips on the usage of Social media usage, but also making calls and doing direct mailing?

 

Start with what you do

I started the interview by some chitchat, which led to a small summary of what we do as a company and what we stand for. I thought this would be essential for him else he could place the crowdfunding campaign into context. After this I could fire a few questions and the learning began.

The answers

I got a lot of answers back, also things I didn’t prepare to ask. This was pretty interesting to me and I got a lot of follow ups that needs to get examined. One of the things is a platform he recommended me to do an inquiry on which is One Planet Crowd. This is a crowdfunding platform which is based in western Europe and is available for Belgium, German and Dutch users. In another post I will examine a few potential crowdfunding platforms, which include One Planet Crowd. Another finding during this interview, although pretty foreseeable, was that the starting entrepreneur would pay for the courses we will offer in the future. Eric gave me also inspiration on what kind of Rewards I should think of, in this case maybe in line with the projects the participants are doing, but that needs to be negotiated. On social media Eric advised me to work with twitter instead of LinkedIn, because the network and the awareness created by twitter is bigger than LinkedIn. Also is Instagram something to start thinking about, but then we have to have pretty good pictures that we can use on a very frequent usage. Posts on Facebook should be no more frequent than one post a day. Another pretty interesting remark Eric made about Facebook is that the further you are in the week (Mon-Sun) and the later it is on a day, the more awareness a post will get. Concrete numbers on effectiveness in frequency of Facebook posts on this will be looked for and displayed as soon as they are found. Another thing on Facebook is that we could work with promotions and analytics, this cost a bit of money but could boost our awareness immensely. With this promotion tool we could target people very precisely, so another thing we need to have a follow up for is start defining our target group. Tips for Twitter use were especially sharing interesting news messages on the subject that is your core, with us that would be entrepreneurship and refugees.

Conclusion: The learnings of the interview

Although I had prepared a few questions for the interview, seen above, it was a very informal interview. At the time this type of interview was very nice to have, but now while I’ve to write it, I come to the conclusion that it is not always that productive at the end. This because I could have done a better job interviewing Eric if I had more concrete questions I could ask him. Although this is the first real interview that I do on crowdfunding, these are some of the points I really have to look out for next time. Next time I even could ask if I could record the whole interview. Now I had to read the notes I’d made, which two of them I had to decipher. So two learnings from this first interview.

  1. Be very prepared in the sense that you exactly know what you want to know at the end of the interview.
  2. Ask if you can record the conversation so you can also use quotes and know exactly what has been said during the interview.

So thank you Eric van Heesen for the interview and the insights and followups you provided me with! Visit crowdfundy to see how Eric can help with a crowdfunding campaign.

 

Talk with SAE student

Today was a pretty interesting day. I had had already contact with two students from SAE to negotiate a proposal to make a video. One of them took it really serious and wrote me that she would love to make a movie with us. She had to look f she had enough time that she could spend on it, together with her work for studies she explained she was pretty swamped. So what we would proposed to her on this day was that she could collaborate with her teachers if she could combine an assignment that she had to do for her studies with helping us out with a movie.

So the collaboration was with SAE student, Neddy. We are now negotiating what will be the best way of pursuing the video for the crowdfunding campaign and if we need maybe more than one movie on it. And what kind of movie it has to be. It has to be a movie with a very strong CTA (Call to action). That is for sure. We want to persuade people to actually buy our movie and go with it. Spend money, share our video and our story.

To be more specifically on the crowdfunding part of the video. We need to ask questions like: “What perks we can use?”, “Who is going to talk in the movie and in what manner?”, “What is the overall tone of the movie?”, “What is our mission as a company?”.

I learned a great deal on what a moviemaker or person needs before a meeting. If I had send agenda points, an overview of our company and a small summary on what was already done with photo’s, storytelling and movies we could work way faster on what should actually need to get done instead of the first half of the conversation explaining this.

Conclusion

When creating a movie with other people that are involved you have to be very specific and thorough in your planning and necessities. Before the meeting you should have already sent a list with requirements and necessities that you want in the movie. Preferably, when you are already in the middle of these things you could even think of ways to write out your storyboard or script. This so you can collaborate with the movie makers what is the best way to go. So actually three words: Preparation, preparation and more preparation.