Quick check of a couple of social media tools!

Over the course of my internship I have had my focus on my internship which sometimes caused that I hadn’t had time to work on my thesis. But luckily I have made rich notes on most of the activities that we did throughout the course and the work needed to be done.

In the second month of my internship we began looking at the different activities that needed to be done if we want to have a successful crowdfunding campaign, which of course we do. Therefor we also needed the right tools to work as efficient and effective as possible. Some of these tools were very similar and therefor someone needed to look at what tools best to use for the crowdfunding campaign. I looked into a couple of different tools that we could use. Below you’ll find a small overview of the tools that I looked at and the ones that we actually choose to use in our crowdfunding campaign.

Mailchimp

mailchimp

Mailchimp is a mailing programme. Based around marketing purposes. Great to create and send out newsletters or other forms of. It is very easy to create a list of contacts various ways that you can actually achieve this. You can import google spreadsheets, put them in manually and many other ways. You can create stylish designs fairly easy, with preprogrammed grids or frameworks that you can use. You can also link the mail to your social media. The designs you have created you can also save and are therefor reusable. It’s a great tool for email campaigning. Some analytics on the open rate and click rate of your mail can be viewed to better your mailing.

Hootsuite

hootsuite-1

Hootsuite is a tool to manage your social media. With the free version you can have up to 3 social media that you can manage. You can schedule posts, look into some basic analytics of your social media, have a good overview of the newsfeed that are relevant for you and provides suggestions to post under one overarching theme. Hootsuite should be very reliable, they have partnerships with Facebook, Twitter, Youtube, Evernote, Flickr, LinkedIn, Tumble and Google+. Check out my detailed post on the usage of Hootsuite.

Nouncy

nouncylogo

This is a tool which you can use to let your social networks work for you. You can ask your network for help, which they can provide by writing a post for you that you can save up in Nouncy. When you need to cut through the noise on social networks you can let Nouncy send all the messages and posts you saved up in one blow for maximum attention. Could be very handy when we want some extra attention during the launch of our crowdfunding campaign.

Thunderclap

thunderclap

This tool has a couple of features that are very similar to what Nouncy does. But what thunderclap does differently than Nouncy is that they collect the messages from the crowd. People want to lend their voice to certain causes and this crowd is what Thunderclap uses to create a “social media explosion”.

Conclusion

There are two systems that we are definitely are going to use, which are Hootsuite and Mailchimp. These are very handy tools to use in our endeavours to create a crowd, interact with them and have a good overview of multiple social media. Thunderclap and Nouncy both could be useful, but only when we are further in the process of the crowdfunding campaign.

First blogpost for DELITELABS

Today, 20th of September, was all about communication. One of the first days that I could actually be totally into the output that we provide as a organisation. This output should lead to a couple of things for us. We want to build a crowd around our venture so if we launch our crowdfunding campaign it will have a higher chance to succeed. Secondly we want to get more awareness so we will have a better ground in negotiations with other ventures or institutions. And lastly we want to let people know what we do and why we do it.

Our savior from Spain

violeta

A great help with this was Violeta, a woman who has come all the way from Spain to strengthen our team. This woman, 30 years old, has already a lot of experience in the field of communication and especially with organisations as ours. Read here about our first meeting with the new communications team. Here we also discussed many interesting things on communication within an organisation but even more on the output that you provide as a venture.

Blog, Instagram and Twitter

Today I was in charge of three types of output, which was actually a handful at first. I had to write the blog, my first blogpost for Delitelabs. I was in charge of Instagram and Twitter. I was given a few instructions to begin. The photo’s that we put on Instagram should be, if anything, beautiful. So this meant: good lighting, good framing, interesting setting, nice coloring. A few posts a day will do. Short strong sentences that resonate with the viewers. So here are a couple of examples:

Halah Instagram Delitelabs

Post text
delitelabs Mapping out your life, a practice of getting to know yourself.#adayindelitelabs #refugeestakeaction #knowthyself #lifeplanner #lifeplan

Delitelabs Postits

Post text
delitelabs Assessing the situation afterwards reduces the chance of mistakes the next time. #adayindelitelabs #learning #scrummaster #refugeestakeaction

Samer Presenting Delitelabs

Post Text
delitelabs Pitch training. “Short and sexy”#adayindelitelabs #refugeestakeaction #pitch #innovativeideas #learning #business

I especially like the phrasing of the last one. “Short and Sexy“. Violeta tells me this phrase oftentimes when I need advice. Even if it’s the same advice she has given me, it always pushes me a little harder into the right direction. To read a little bit more on Violeta check our blog!

About the blog by the way… This was the first day that I had to do the blogpost for Delitelabs. Although I have made already plenty posts on my own blog, writing for someone else is a whole other story. I was pretty nervous and really was looking for the right angle. The perfect tone. Again Violeta was there to help me out. Not specifically with the blog but with the push that I needed:

“Perfection is the enemy of productivity.” – Violeta Garín and many other before her

I just started writing and after some time the post was done. We looked over it together and polished it here and there where we could improve readability, SEO and attractiveness. After that I got a compliment and that was it. A great day, with a lot of learning moments.

Thank you Violeta!

Conclusion

It was a great experience to be in charge of the communications this day. I learned a lot on how to use Instagram and Twitter and writing a blog in a different form than I’m used to. Twitter is all about short, sexy and with a high value rate. Instagram is all about spreading beautiful pictures. Also writing the blog was a interesting to use, because it had a couple of tools to check your the quality of your SEO and the readability of your post.

An evening on story telling

The power of storytelling is a big one, definitely when I look at the entrepreneurs that I follow on youtube and their success. Names like Sam Ovens, Casey Neistat, Shaun Mcbride, Tai Lopez, Emilie Wapnick and many others who earn their bread with this inspiring skill. To make our course as compelling as possible Michaela Krömer went to a storytelling workshop and asked if I could come as well. Of course I decided yes. Being able to tell a good story is one of the things I could use big time in the campaign and I’d love being able to tell my stories in a more inspiring way. So off we went.

The workshop

The workshop storytelling took three hours, but there was never a dull moment. The way it was presented was entirely in the style of storytelling. It intrigued me, especially the amount of interaction Eldridge, the lecturer, had with the audience. You could stop the lecture whenever you had a burning question and this gave a great sense involvement. This gave a aura of freedom in the room. Many theories, examples and tools were discussed during the course. To name a few.

In this post we will take a look at the Drama and Winners Triangle. The other methods and theories will be explained in other posts. If you want to read them you can click on the link and you can read on what it is all about.

Drama & Winner’s Triangle

These two concepts are actually very interesting to look over and are in most forms of communication very handy to use. It is a framework on which rol you can play or to get insight in the rolls that you play unnoticed. There is a positive side and a negative side in this. Obviously the Drama Triangle is the negative counterpart of the Winner’s Triangle. I’ll start with the drama triangle.

Drama Triangle

Drama Triangle

The Drama Triangle is shown in the picture above. The Drama Triangle is a model that shows the relations between the three rolls Persecutor, Rescuer and Victim.You can see these rolls for example in movies, You have a Hero an Villain and a Victim, someone who has to be saved. But if we examine our communication and that of others we see that we also apply these rolls ourselves.

What are those roles entail?

To give an example in the Batman Series you have Batman as the Hero, The Joker as the villain or persecutor and Gotham or Rachel as the Victim that has to be saved. This model is being used in a lot of movies and therefor we see it too often as truthful. The reality is that this is most of the time a destructive way of communication for at least one of the two parties. Batman has to hide his true identity and has many problems in his social life because of this. The Joker is a crazy person and won’t be any help for the world, because he wants to watch it burn. Lastly the Victim, Gotham city, will be always dependant of his Hero, Batman.

So when something happens to him Gotham is helpless. The theory says and I think most people would agree, that these rolls are all undesirable to play. The way to solve this is to look at the Winner’s Triangle. See below.

Winner’s Triangle

WinnersTriangleThe Winner’s Triangle is the positive counterpart of the Drama Triangle. It is the realistic roll you can play that is constructive for both parties. The three parties of this Triangle are The Coach, the Challenger and the Creator. The Rescuer becomes the Coach, the Persecutor becomes the Challenger and the Victim becomes the Creator.

Coach, Challenger and Creator, what are those?

The Winner Triangle twists the negative points that the three rolls, Victim, Rescuer and Persecutor, have into positives. The Victim becomes the Creator and becomes his own rescuer by dealing and solving their own problems. They ignore the scoldings or remarks of the Persecutor. The Persecutor becomes the Challenger that instead of putting people down by their negative exclamations challenge people to make healthy choices. The Rescuer becomes the coach. Preferably they coach proactively before the people whom being coached head for trouble.

These triangles can also be very helpful in your communication. On stage, during a meeting, on social media or on your website. With this framework you can pinpoint where you stand yourself in different relationships you have or how you communicated on the web so far and see how it can be beneficially be changed in the future.

How you communicate and a pitch

For me this was an epiphany. The whole lecture was a great way to learn a bit more on how I communicate and what could be different about it, on or off stage. One thing I’m particularly proud of was when asked if anyone would give a pitch I was one of the few who would raise their hand. Actually to my own surprise, because in reality I was pretty scared to actually do it. After the break we would start with the pitches. I actually practised a couple of times on a pitch about “having a mentor to excel”, but when I got called to the stage I changed my mind. I didn’t feel the things I was going to say so I quickly came up with the subject I had absolutely my heart for: Delitelabs. The way we help people who need it most. I felt like a badass and it actually was a pretty good pitch I heard afterwords. So good that we got a couple of people interjected us afterwords. They asked if it was a real endeavour I talked about. When I said yes they immediately wanted to help. Great how things can work out when you do something you’re afraid off.

Conclusion

We can use many things that I have learned in this lecture. We can implement these learnings in the posts that we are going to put out before, during and after the crowdfunding campaign. This kind of storytelling I’d love to implement in the posts we are going to put out on Facebook, Twitter, instagram and hopefully on our blog. This lecture will only be the beginning, because in one lecture I’m not yet a storyteller. At least not a professional one at that. So a long way to go, but the beginning has been set.

Hope to talk to you guys soon. Leave a comment if you have a question or have something to share.

– Bas