I’ve watched two interesting TED talks on crowdfunding that were brief, but nevertheless useful.
Crowdfunding today, tomorrow, together
John Trigonis is a movie maker and now also seen as somewhat of a crowdfunding expert. He says that engaging a crowd is an art. And I have to say from what I’ve heard and seen so far he is right.
“The pitch is the invitation, perks the incentives and promotion the interaction with your crowd.”
– John Trigonis
He tells that when you do a campaign video you should always tell the following to your crowd:
- You should tell who you are
- What your project is all about
- Why your audience should fund you
You should speak to your audience like they are a friend. A very personal approach is needed to get your crowd enthused and willing to spend money on you and your project.
Victoria Westcott talks about crowdfunding in relation with her youth. She was a very entrepreneurial spirit and still is. Out of the experiences she had in her youth with selling all kinds of things, like lemonade in her street, she gives us 5 lessons. Five lessons to live by when you do a crowdfunding campaign.
- Make something awesome
- sell to your audience
- Don’t ask for charity
- Follow through
- They might just give you tips
In summary you should just make an awesome project that people want to be involved with. You need to grab them by the hair so to speak. You need to sell. Persuade them to buy the product from you. Let them see you want to improve something through the realisation of your project. Remember that it’s not charity that you do with your project. Stand behind it. Be persistent and be kind and be changeable in the way you present your product.
Two things that I see constantly with building a crowd and achieving your goal. Be persistent and be very personal in your approach. We tried this during our whole campaign and you can see the outcome of that: Success!