Feedback and reflection on the movie

Before and after I made the movie I have asked Bob van Schaik and Toon Koebrugge for a few tips and feedback on the movie I made.

The chat with Bob

Before I did the movie I had a chat with Bob about the movie. He gave me a couple of points on what I should do with it. He gave me elaborate response. He gave me a couple of books that I could borrow from him and which I am using, like “Video Marketing in 60 seconden” by Pelpina Trip, “Bedrijfsfilms zijn uit, videomarketing is in” by Wim Symoens and “Formats de next step in content marketing” by Aart Lensink. To read about the summaries of these books click here.

Viewing direction and the Rule of Thirds

As I was saying, Bob gave me a couple of interesting tips on how to go about the movie that I have shot the day after we discussed it. First of, when I am filming a participant and it is a shot like an interview. Be careful that he doesn’t look in the camera, but slightly next to it. If the viewing direction of the participant is to the right, make sure that the you have more space on the side where the participant is looking at. Here I should also implement the the Rule of thirds. When you look further at the subject of framing. The eyes of the person in front of the camera should always be on vertically one third of the screen like this:

Flexibilian framing

Also place the participant between objects if they are objects around him/her. With this He told me I had to be sure that the background is interesting to view, that not only the participant is the object of interest to the viewer but also the background. This makes the shots that you take more interesting to the viewers.

The interview: open questions and shut your face

Another two tips of Bob were the open questions. This seems very fulsome to add, but one of the most important elements of a good interview. Questions that start with: what, how and why. And with that. As human beings we have the natural tendency to acknowledge our fellow man, especially in conversation. He pressed that I should shut my mouth and just nod at best. This is one of the biggest reasons so much recorded audio by greenies is ready for the trashcan.

A few final notes

The last tips he went over pretty fast, but still very valuable if you ask me. I had experience with fucking up footage and this is one of the things he warned me about. For example the footage not being sharp. He said I could easily foresee this by zooming in completely and make sure that I make this zoomed in image sharp and go from there. Another is a headphone set, to really hear if the audio is free of noise, or at least as much as possible. With that the last tip he gave me. To record good audio, especially in an interview I should consider a Clip-on. A small microphone that you can attach to the speakers jacket/shirt. This is most of the time the best option because with this you have very noise free audio and it is not that expensive to rent. He even suggested a place to rent it in Amsterdam. It is called Budgetcam.com. It should be like 50 euro to rent it for a day.

The chat afterward with Toon

After I shot, edited and added text to the video I was pretty content on what I had achieved. I find it not bad, but it can always be better of course. But especially with the means that I had to create the video I was kind of happy with the result. Even more when Toon himself said it was nicely done. I asked him for some feedback and he said that some shots could be a little shorter to keep the flow in the whole of the movie going.
Another point he had were the words that I used. In some shots I had played around with the speed of the sentences that came into view. He suggested that I would choose one overall speed that the letters/words came into view and only change that if it was a real important message, like the call to action.

Conclusion: to sum it all up

I find it a great privilege to have a couple of friends who can give me professional advise on how to make a movie. I’ve learned a lot and implemented a couple of things from the suggestions they made. I’ve zoomed in on a couple of shots where I wasn’t sure it was sharp enough. I’ve tried to implement the rule of Thirds as much as I could and changed the speed of the words that came into the movie. The final result you can see here:

Thank you so much Bob and Toon! Check their professional profiles and websites in the links!

– Bas

Yet another marketing expert met by coincidence

An interview with Jordan Pijnenburg. I find it so interesting that when you dive in a subject that you tend to find the people that are connected to that subject. Some people say it is the universe answering your desires, others say faith and there is a group that calls it the Law of Attraction.

jordanpijnenburg
Jordan Pijnenburg – Sales/Digital Marketing Expert

The mechanisms of these thought experiments tend to work for me, but I have to say the theoretical framework of most of these metaphysical concepts I find not very meaningful. For me they don’t give a satisfying answer to these questions. But I get distracted.

I met Jordan on the street when I was working at a sales job that I’ve been doing the last couple of months. Jordan works in sales as well, but after a couple of minutes it became very clear to me that he had a lot more experience in the field of digital marketing as I had. Not long after this I asked him if he was open for a chat on this, where I would show him how we worked at Delitelabs and if he had any tips that he could share with me. He was more than happy to go over a couple of things and so it happened that we planned an interview. Yet another expert I could learn from!

The interview

Before the interview started I wrote down on one page on what I wanted to go over with him. I wanted to show him our Social Media output, our blog, I wanted to know about frequency of Social Media output, SEO and some tips on efficiency and effectiveness of digital marketing in general.

The blog & SEO

We started out with the blog. I showed him our blog and what we did already did to improve the awareness and engagement of our business. We showed him a couple of things that we did to improve our blog and make it more noticeable for our readers.

One of the first tips I got from him was to have contact with other blogs. Try to write about what you read about other blogs and point out what you like about those blog posts. If you connect in this way you are more likely to create awareness for yourself BY providing traction towards the other blogs. In other words “be nice to others”. Also the other way around. When you would write an article about a subject like entrepreneurship or a personal story about one of our participants that is good enough, ask the blog you’re connected with to post this on their posts. Ramit Sethi also talks about this and he calls it “guest posts“. This is how he creates lots of new likes, clicks and therefor impact.

There are a couple of plugins you can use to check and measure how well your SEO of your blog is. Luckily we already have two of these tools built into the blog of Delitelabs.

SEO Delitelabs Blog

Facebook, Engagement and Awareness

There is also a lot to say about Facebook. Facebook has a lot of features you can use to improve your company page. We could see that our page was the last two weeks degrading in worth. Worth as in the amount of people that have been reached and engagement in our page. From around 4000 that we reached in a week to 1750 people right now. He advised me two very general but important things to take into account.

Target audience

First, we have to look at who is our main user or target user. Male, female, old, young, newcomer, etc.. We can check this in the analytics of Facebook. This can be very interesting to see. Below is an overview of these statistics and I’ve also done a couple of other posts on this, but here it is again as an overview of our target audience.

Delitelabs Facebook Target audience

Here you can see that our target audience is almost a fifty/fifty rate between male and female. That most of our target audience is between the age of 25 and 34 and that most of the people that come to our pages are located in the Netherlands. Interestingly, but also very logical is that the second group is from Spain, because we had also a settlement in Valencia.

Another great feature of Facebook Insights (analytics) is that you can view at what time and day your audience is most active. Below two examples of our Facebook page. This is very important because this effects your engagement and reach/brand awareness. The first example is a graph that shows the general times of the week that people are active and the second is an example of a specific day compared to ‘the normal day’.

The normal Day

Delitelabs facebook page days of the week and views

Tuesday

Delitelabs Facebook page views at time of the day

Engagement and Awareness

We talked also a great deal on engagement and awareness. He said that it was clear, and I could concur this from other well known entrepreneurs that I follow, that awareness doesn’t necessarily means improving engagement. But Engagement definitely improves awareness. We talked about ways I could increase the engagement of our Facebook page for example. One of the ways is to create discussions on our page. We can do this by asking questions to our audience. Another thing is that you can have small questionnaires that people can fill in on how they feel about a certain subject.

Actuality and inspiring communication

Two other points of of communicating with our Facebook page is look at actuality and react to it. As in, if there is something very interesting in the news that a lot of people follow or watch, try to combine this with your brand. Another thing is when we continue on this s when there is something that is happening in our niche (refugees & entrepreneurship) than you can also immediately share this content and you’ll be thanked for the spreading of interesting content for your followers.

This also goes for inspiring messages that you put out yourself, e.g. the story of our refugee students. That’s another tip I got. Emotions work and sell. Try to get under peoples skin. Try to be inspiringly persuasive with your messaging. This works.

Conclusion of this interview

Blog

I had a couple of things that I want to go and implement more in our own way of spreading good messages and improving our following. I want to link more with other blogs about entrepreneurship. I already have a couple of blogs in mind that I find interesting and have a lot of content to share about starting your own business (Ramit Sethi, Tim Ferriss, Tai Lopez, Simon Sinek and Emily Wapnick)

Follow ups / New Research

As a few tips Jordan gave me also a couple of new follow ups to consider. Moz.com is a website that has many articles on how to be more visible on the web. Especially their youtube channel I should be looking at in his opinion. In the episodes that are called: “Whiteboard Friday” they go over a large range of subjects that all have to do with online visibility. From SEO, to link building, from content creation to Google Analytics. So I’m going to go over a couple of these videos and see if I can get a better grasp on what we can do in terms of spreading and SEO.

A Hashtag Trick

One last tip that I got from him in regards of Twitter and Instagram which I really liked he called “cheating hashtags”. When you put something out on twitter, you should load it with relevant hashtags. But what you also could do as in cheating, and you should be careful with this, to put hashtags that are really the trend right now in the comments of your Twitter/Instagram post. Bots will give likes to it, because they only react to posts that use hashtags that are really popular at the moment. At the time you have a lot of likes you delete the comment and you have a lot more awareness without your brand image getting degraded. And this is the tricky part. If people find out, this could also cause damage to your brand. But this is definitely something to think about of doing.

Thanks for reading and stay tuned for more interesting information regarding crowdfunding and digital marketing tips!