Today, 20th of September, was all about communication. One of the first days that I could actually be totally into the output that we provide as a organisation. This output should lead to a couple of things for us. We want to build a crowd around our venture so if we launch our crowdfunding campaign it will have a higher chance to succeed. Secondly we want to get more awareness so we will have a better ground in negotiations with other ventures or institutions. And lastly we want to let people know what we do and why we do it.
Our savior from Spain
A great help with this was Violeta, a woman who has come all the way from Spain to strengthen our team. This woman, 30 years old, has already a lot of experience in the field of communication and especially with organisations as ours. Read here about our first meeting with the new communications team. Here we also discussed many interesting things on communication within an organisation but even more on the output that you provide as a venture.
Blog, Instagram and Twitter
Today I was in charge of three types of output, which was actually a handful at first. I had to write the blog, my first blogpost for Delitelabs. I was in charge of Instagram and Twitter. I was given a few instructions to begin. The photo’s that we put on Instagram should be, if anything, beautiful. So this meant: good lighting, good framing, interesting setting, nice coloring. A few posts a day will do. Short strong sentences that resonate with the viewers. So here are a couple of examples:
I especially like the phrasing of the last one. “Short and Sexy“. Violeta tells me this phrase oftentimes when I need advice. Even if it’s the same advice she has given me, it always pushes me a little harder into the right direction. To read a little bit more on Violeta check our blog!
About the blog by the way… This was the first day that I had to do the blogpost for Delitelabs. Although I have made already plenty posts on my own blog, writing for someone else is a whole other story. I was pretty nervous and really was looking for the right angle. The perfect tone. Again Violeta was there to help me out. Not specifically with the blog but with the push that I needed:
“Perfection is the enemy of productivity.” – Violeta Garín and many other before her
I just started writing and after some time the post was done. We looked over it together and polished it here and there where we could improve readability, SEO and attractiveness. After that I got a compliment and that was it. A great day, with a lot of learning moments.
Thank you Violeta!
It was a great experience to be in charge of the communications this day. I learned a lot on how to use Instagram and Twitter and writing a blog in a different form than I’m used to. Twitter is all about short, sexy and with a high value rate. Instagram is all about spreading beautiful pictures. Also writing the blog was a interesting to use, because it had a couple of tools to check your the quality of your SEO and the readability of your post.